Top Ads on GoodRx

GoodRx Background Introduction:

Convenient, affordable prescription drugs for everyone.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

GoodRx has been advertising and marketing on Facebook for many years. And GoodRx has placed 86 of ads on the Facebook platform in the last month. In the past few years,GoodRx has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for GoodRx on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for GoodRx. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from GoodRx.

BigSpy

1.GoodRx Top 3 Ads Basic Understanding

   top1  top2  top3
Name  GoodRx  GoodRx  GoodRx
Page Categories  Business Service  Food & Beverage Company  Business Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

GoodRx Marketing Objectives Analysis: 

GoodRx has been operating in Business Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. GoodRx best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.GoodRx Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Stop paying too much for Sildenafil (Viagra)  Kroger Rx Savings Club Stop paying too much for your prescriptions 
Ad Copy Text  Thousands of men are turning to GoodRx Gold to save up to 90% on Sildenafil (Viagra).  You can save up to 85% by joining the Kroger Rx Savings Club.  ???? Check prescription prices at GoodRx. Save up to 80% on your prescriptions
Link Description  Try FREE for 30 days  N/A  N/A
Website Link  gold.goodrx.com  www.krogersc.com  GoodRx.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 85  61  80
Like 867  13  2088

GoodRx Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. GoodRx Top 1 ads got 867 likes. GoodRx uses a sentence with the finishing touch title: “Stop paying too much for Sildenafil (Viagra)”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. GoodRx shared 85 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. GoodRx should continue to optimize the ad content.

3.GoodRx Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Video
Ad Time   2020-05-15-2020-06-17  2020-04-08-2020-06-17  2019-07-24-2020-06-17
Landing Page Link  https://gold.goodrx.com/viagra/price?q=viagra  https://www.krogersc.com/?fbclid=IwAR1pyRnf-_G9K6ZCxwn_djzEld15CiAtkRLh943jWM-44aQpcpQOAN2nDMU   http://GoodRx.com/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by GoodRx are successful.

GoodRx Creative Analysis: 

GoodRx placed a Video ad in 2020-05-15-2020-06-17, and got 867 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.GoodRx Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  English  Danish  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

GoodRx has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.GoodRx Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-15-2020-06-17  2020-04-08-2020-06-17  2019-07-24-2020-06-17
During  34 days  71 days 330 days 
Like  867  13  2088
Share  68  1  811
Comment  72  3  274

Advertising effectiveness is a direct manifestation of advertising. GoodRx ‘s Top 1 ad received 867 likes, 68 shares, 72 comments in just 34 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for GoodRx, helping GoodRx to grasp the ad data more clearly.