Top Ads on Gollo

Gollo Background Introduction:

Nos especializamos en la comercialización de artículos para el hogar y la tecnología. Estamos comprometidos con un servicio #SoloBueno.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Gollo has been advertising and marketing on Facebook for many years. And Gollo has placed 269 of ads on the Facebook platform in the last month. In the past few years,Gollo has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Gollo on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Gollo. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Gollo.

BigSpy

1.Gollo Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Gollo  Gollo  Gollo
Page Categories  Appliances  Appliances  Appliances
Marketing Objectives Other  Other  Other
ECommerce Softwares  magento  magento  magento

Gollo Marketing Objectives Analysis: 

Gollo has been operating in Appliances for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Gollo best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Gollo Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Gollo  ¡Comprá desde donde estés! Apreder de lo nuevo es divertido - Gollo 
Ad Copy Text  ¡Con Gollo Sí podés tener TODO en Línea Blanca con #Frigidaire! Ingresá a Gollotienda.com y co...  ¿Y tu lista de pendientes para hoy cuál es? En Gollotienda.com encontrás TODO en tecnología par...  -
Link Description  N/A  ¡Ingresá aquí!☝  N/A
Website Link  www.gollotienda.com  www.gollotienda.com  bit.ly
CTA  SHOP_NOW  SHOP_NOW  
Text Word Count 148  172  379
Like 76  3  300

Gollo Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Gollo Top 1 ads got 76 likes. Gollo uses a sentence with the finishing touch title: “Gollo”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Gollo shared 148 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Gollo should continue to optimize the ad content.

3.Gollo Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Video
Ad Time   2020-06-04-2020-06-19  2020-06-14-2020-06-18  2020-06-05-2020-06-18
Landing Page Link  https://www.gollotienda.com/productos/linea-blanca.html?at_marca=Frigidaire&utm_source=facebook&utm_medium=cpc&utm_campaign=GhFly_Facebook_+Frigidaire&utm_content=23844802984400366-23844802984410366  https://www.gollotienda.com/productos/hogar/hogar-inteligente.html?utm_source=facebook&utm_medium=cpc&utm_campaign=GhFly_Facebook_+Conversiones&utm_content=23844917435100366-23844917435130366&fbclid=IwAR3uyMNeTugfZcmoiNSMH8qYQ37owpjy9CTuzDrZj-jJeZVTT1dBLNMsIoc   https://www.gollotienda.com/catalogo-de-promos-3-junio-2020-gollo?utm_source=facebook&utm_campaign=shopper_5demayo&utm_content=rrss

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Gollo are successful.

Gollo Creative Analysis: 

Gollo placed a Carousel ad in 2020-06-04-2020-06-19, and got 76 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Gollo Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Costa Rica  Costa Rica  Costa Rica
Language  Italian  Spanish  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Gollo has the best conversion in Costa Rica, and can advertise more in Costa Rica in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Gollo Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-04-2020-06-19  2020-06-14-2020-06-18  2020-06-05-2020-06-18
During  16 days  5 days 14 days 
Like  76  3  300
Share  2  0  39
Comment  7  0  34

Advertising effectiveness is a direct manifestation of advertising. Gollo ‘s Top 1 ad received 76 likes, 2 shares, 7 comments in just 16 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Gollo, helping Gollo to grasp the ad data more clearly.