Top Ads on Goldilocks

Goldilocks Background Introduction:

Get updates from the Philippines' best-loved Bakeshop, Goldilocks!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Goldilocks has been advertising and marketing on Facebook for many years. And Goldilocks has placed 91 of ads on the Facebook platform in the last month. In the past few years,Goldilocks has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Goldilocks on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Goldilocks. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Goldilocks.


1.Goldilocks Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Goldilocks  Goldilocks  Goldilocks
Page Categories  Bakery  Bakery  Bakery
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Goldilocks Marketing Objectives Analysis: 

Goldilocks has been operating in Bakery for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Goldilocks best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Goldilocks Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Order Now  Father's Day Promo Goldilocks Father's Day 
Ad Copy Text  Celebrate Dad this week with his favorite treats from Goldilocks and make your family celebration ex...  Get this Special promo exclusive on Father's Day! Enjoy our decadent Chocolate Mousse for only PhP50...  Celebrate with dad by sharing a sweet treat! Indulge in layers of rich, moist chocolatey cake topped...
Link Description  N/A  N/A  N/A
Website Link
Text Word Count 489  482  586
Like 5781  4183  3995

Goldilocks Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Goldilocks Top 1 ads got 5781 likes. Goldilocks uses a sentence with the finishing touch title: “Order Now”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Goldilocks shared 489 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Goldilocks should continue to optimize the ad content.

3.Goldilocks Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Video
Ad Time   2020-06-15-2020-06-19  2020-06-17-2020-06-18  2020-06-14-2020-06-18
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Goldilocks are successful.

Goldilocks Creative Analysis: 

Goldilocks placed a Image ad in 2020-06-15-2020-06-19, and got 5781 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Goldilocks Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Philippines  Philippines  Philippines
Language  German  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Goldilocks has the best conversion in Philippines, and can advertise more in Philippines in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Goldilocks Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-15-2020-06-19  2020-06-17-2020-06-18  2020-06-14-2020-06-18
During  5 days  2 days 5 days 
Like  5781  4183  3995
Share  323  252  256
Comment  147  349  132

Advertising effectiveness is a direct manifestation of advertising. Goldilocks ‘s Top 1 ad received 5781 likes, 323 shares, 147 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Goldilocks, helping Goldilocks to grasp the ad data more clearly.