Top Ads on Golden State Warriors

Golden State Warriors Background Introduction:

The Official Facebook page of the Golden State Warriors - 'Like' our page and visit our official site at http://www.warriors.com/

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Golden State Warriors has been advertising and marketing on Facebook for many years. And Golden State Warriors has placed 99 of ads on the Facebook platform in the last month. In the past few years,Golden State Warriors has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Golden State Warriors on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Golden State Warriors. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Golden State Warriors.

BigSpy

1.Golden State Warriors Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Golden State Warriors  Golden State Warriors  Golden State Warriors
Page Categories  Sports Team  Sports Team  Sports Team
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Golden State Warriors Marketing Objectives Analysis: 

Golden State Warriors has been operating in Sports Team for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Golden State Warriors best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Golden State Warriors Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Slow-Mo of the Game | Steph Splash (Dec. 5, 2015 vs. TOR)  Slow-Mo of the Game | Klay Thompson (11/19/15 vs. LAC) Slow-Mo of the Game | October 27, 2015 vs. New Orleans 
Ad Copy Text  Steph's shot is a thing of beauty. Slow-Mo of the Game || Rakuten  One fake. One dribble. One shot. Got it. Slow-Mo of the Game || Rakuten  I got a really big team and they need some really big rings Slow-Mo of the Game || Rakuten
Link Description  N/A  N/A  N/A
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA      
Text Word Count 65  72  91
Like 3310  2925  2208

Golden State Warriors Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Golden State Warriors Top 1 ads got 3310 likes. Golden State Warriors uses a sentence with the finishing touch title: “Slow-Mo of the Game | Steph Splash (Dec. 5, 2015 vs. TOR)”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Golden State Warriors shared 65 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Golden State Warriors should continue to optimize the ad content.

3.Golden State Warriors Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-17-2020-06-18  2020-06-16-2020-06-17  2020-06-15-2020-06-16
Landing Page Link  https://www.facebook.com/warriors/videos/1187789324891981/  https://www.facebook.com/47657117525/posts/10158962947047526/   https://www.facebook.com/47657117525/posts/10158961136537526/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Golden State Warriors are successful.

Golden State Warriors Creative Analysis: 

Golden State Warriors placed a Video ad in 2020-06-17-2020-06-18, and got 3310 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Golden State Warriors Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Golden State Warriors has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Golden State Warriors Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-17-2020-06-18  2020-06-16-2020-06-17  2020-06-15-2020-06-16
During  2 days  2 days 2 days 
Like  3310  2925  2208
Share  306  111  142
Comment  44  29  28

Advertising effectiveness is a direct manifestation of advertising. Golden State Warriors ‘s Top 1 ad received 3310 likes, 306 shares, 44 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Golden State Warriors, helping Golden State Warriors to grasp the ad data more clearly.