Top Ads on Gold Coast Airport

Gold Coast Airport Background Introduction:

Welcome to the official Facebook page of Gold Coast Airport. This page is monitored from 9am to 5pm, Monday to Friday.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Gold Coast Airport has been advertising and marketing on Facebook for many years. And Gold Coast Airport has placed 15 of ads on the Facebook platform in the last month. In the past few years,Gold Coast Airport has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Gold Coast Airport on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Gold Coast Airport. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Gold Coast Airport.


1.Gold Coast Airport Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Gold Coast Airport  Gold Coast Airport  Gold Coast Airport
Page Categories  Airport  Airport  Other
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Gold Coast Airport Marketing Objectives Analysis: 

Gold Coast Airport has been operating in Airport for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Gold Coast Airport best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Gold Coast Airport Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  LAST CHANCE to win $5,000 in flights  WIN $5,000 flight gift card Instagram Photos 
Ad Copy Text   FINAL CHANCE TO ENTER OUR BUCKET LIST COMPETITION DON’T MISS your opportunity to win a trip of ...  COMPETITION TIME—START TICKING OFF YOUR BUCKET LIST ✈️ This is your chance to win one of two ...  Goodbye Gold Coast for now. Till we meet again. Mummy ada sentimental sikit ngan Aussie nie.. Tapi...
Link Description  BUCKETLISTWIN.COM.AU  N/A  Goodbye Gold Coast for now. Till we meet again. Mummy ada sentimental sikit ngan Aussie nie.. Tapi bdk2 ni kena balik dah. Lama sangat ponteng sekolah. #ilafamilyvacay
Website Link
Text Word Count 515  445  171
Like 64  264  1

Gold Coast Airport Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Gold Coast Airport Top 1 ads got 64 likes. Gold Coast Airport uses a sentence with the finishing touch title: “LAST CHANCE to win $5,000 in flights”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Gold Coast Airport shared 515 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Gold Coast Airport should continue to optimize the ad content.

3.Gold Coast Airport Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Image
Ad Time   2020-03-12-2020-03-14  2020-03-06-2020-03-10  2019-11-08-2019-11-08
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Gold Coast Airport are successful.

Gold Coast Airport Creative Analysis: 

Gold Coast Airport placed a Video ad in 2020-03-12-2020-03-14, and got 64 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Gold Coast Airport Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  Indonesian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Gold Coast Airport has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Gold Coast Airport Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-12-2020-03-14  2020-03-06-2020-03-10  2019-11-08-2019-11-08
During  3 days  5 days 1 days 
Like  64  264  1
Share  9  49  0
Comment  22  142  0

Advertising effectiveness is a direct manifestation of advertising. Gold Coast Airport ‘s Top 1 ad received 64 likes, 9 shares, 22 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Gold Coast Airport, helping Gold Coast Airport to grasp the ad data more clearly.