Top Ads on Goalcast

Goalcast Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Goalcast has been advertising and marketing on Facebook for many years. And Goalcast has placed 23 of ads on the Facebook platform in the last month. In the past few years,Goalcast has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Goalcast on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Goalcast. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Goalcast.

BigSpy

1.Goalcast Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Goalcast  Goalcast  Goalcast
Page Categories  Show  Media/News Company  Show
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Goalcast Marketing Objectives Analysis: 

Goalcast has been operating in Show for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Goalcast best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Goalcast Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Deshauna Barber: One Question Changed Her Life Forever  Manny Pacquiao: The Toughest Man on the Planet | Inspiring Life Story | Goalcast Tony Hoffman - From Prison To The Olympics 
Ad Copy Text  A reminder to never give up, no matter how many times you fail. Speaker: Deshauna Barber, UMGC Alu...  Manny Pacquiao came from nothing, won it all, and then gave everything back.  Former BMX champion Tony Hoffman shares his incredible journey, from one life-changing choice to yea...
Link Description  N/A  Manny Pacquiao came from nothing, won it all, and then gave everything back. Short Inspirational Biographies of Histories Greatest, The Legends, The Famous, ...  N/A
Website Link  www.facebook.com  www.youtube.com  www.facebook.com
CTA      
Text Word Count 140  76  164
Like 4320  292  6578

Goalcast Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Goalcast Top 1 ads got 4320 likes. Goalcast uses a sentence with the finishing touch title: “Deshauna Barber: One Question Changed Her Life Forever”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Goalcast shared 140 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Goalcast should continue to optimize the ad content.

3.Goalcast Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Video
Ad Time   2020-02-18-2020-02-18  2020-02-18-2020-02-18  2020-02-17-2020-02-18
Landing Page Link  https://www.facebook.com/1339965909481783/posts/1998603903617977/  https://www.youtube.com/watch?v=PMWgbJ3Rwt4   https://www.facebook.com/1339965909481783/posts/1997824017029299/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Goalcast are successful.

Goalcast Creative Analysis: 

Goalcast placed a Video ad in 2020-02-18-2020-02-18, and got 4320 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Goalcast Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  German  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Goalcast has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Goalcast Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-02-18-2020-02-18  2020-02-18-2020-02-18  2020-02-17-2020-02-18
During  1 days  1 days 2 days 
Like  4320  292  6578
Share  6768  105  7937
Comment  262  8  266

Advertising effectiveness is a direct manifestation of advertising. Goalcast ‘s Top 1 ad received 4320 likes, 6768 shares, 262 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Goalcast, helping Goalcast to grasp the ad data more clearly.