Top Ads on GoPro

GoPro Background Introduction:

We make the World's Most Versatile Camera. Wear it. Mount it. Love it. http://gopro.com

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

GoPro has been advertising and marketing on Facebook for many years. And GoPro has placed 747 of ads on the Facebook platform in the last month. In the past few years,GoPro has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for GoPro on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for GoPro. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from GoPro.

BigSpy

1.GoPro Top 3 Ads Basic Understanding

   top1  top2  top3
Name  GoPro  GoPro  GoPro
Page Categories  Camera/Photo  Product/Service  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  N/A  N/A

GoPro Marketing Objectives Analysis: 

GoPro has been operating in Camera/Photo for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. GoPro best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.GoPro Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Manufactured in America  Rad dads. Rad grads. Free Shipping + SD Card 
Ad Copy Text  Times are hard, but your work doesn't stop. Document your project's journey from inception to compl...  Nothing but love for the dads + grads. Get $100 off #GoProHERO8 Black + Free Shipping + Free SD Card...  What's not to love? Get a #GoProHERO8 Black, Shorty grip, Head Strap, SD card + spare battery. Start...
Link Description  The best value 4K Construction TimeLapse Camera with Upload. Easy to Deploy-Low Total Cost of Ownership-Everything you need to deliver long term time lapse videos for your construction project.  N/A  N/A
Website Link  cam-do.com  gopro.com  gopro.com
CTA  LEARN_MORE  SHOP_NOW  SHOP_NOW
Text Word Count 165  101  210
Like 4  795  1269

GoPro Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. GoPro Top 1 ads got 4 likes. GoPro uses a sentence with the finishing touch title: “Manufactured in America”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. GoPro shared 165 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. GoPro should continue to optimize the ad content.

3.GoPro Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-22-2020-06-18  2020-05-21-2020-06-18  2020-04-14-2020-06-18
Landing Page Link  https://cam-do.com/pages/construction-time-lapse-packs?utm_source=Facebook&utm_medium=Social&utm_campaign=Top+-+Conversion+ATC&utm_content=1%25+Super+LAL&fbclid=IwAR2RK06Hu7eHvzesqcgKHAuIwz2cS2he4QbJ1M6wP9EnpkzOkJPiLBubpiw  https://gopro.com/en/us/shop/cameras   https://gopro.com/en/us/shop/cameras/hero8-black/CHDHX-801-master.html?utm_source=Facebook&utm_medium=DirectResponse&utm_campaign=BundlePromo&fbclid=IwAR0V-xkQV-dZ9Gc13Cc11NGlhL8Sz_K-s1X-sfTDzunNOWuHMi1ou7wc0OQ

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by GoPro are successful.

GoPro Creative Analysis: 

GoPro placed a Image ad in 2020-05-22-2020-06-18, and got 4 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.GoPro Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  Greece  United States
Language  English  Swedish  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

GoPro has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.GoPro Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-22-2020-06-18  2020-05-21-2020-06-18  2020-04-14-2020-06-18
During  28 days  29 days 66 days 
Like  4  795  1269
Share  0  76  76
Comment  0  93  156

Advertising effectiveness is a direct manifestation of advertising. GoPro ‘s Top 1 ad received 4 likes, 0 shares, 0 comments in just 28 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for GoPro, helping GoPro to grasp the ad data more clearly.