Top Ads on GoIT

GoIT Background Introduction:

Образовательная компания, которая помогает людям сменить квалификацию и перейти в сферу IT (QA, frontend, java etc.)

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

GoIT has been advertising and marketing on Facebook for many years. And GoIT has placed 358 of ads on the Facebook platform in the last month. In the past few years,GoIT has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for GoIT on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for GoIT. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from GoIT.

BigSpy

1.GoIT Top 3 Ads Basic Understanding

   top1  top2  top3
Name  GoIT  GoIT  GoIT
Page Categories  School  School  School
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

GoIT Marketing Objectives Analysis: 

GoIT has been operating in School for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. GoIT best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.GoIT Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Ваш первый шаг в профессию IT  БЕСПЛАТНЫЙ 7-дневный марафон БЕСПЛАТНЫЙ 7-дневный марафон 
Ad Copy Text  Для всех неайтишников, которые хотят попробовать себя ...   За 7 дней бесплатного марафона вы: ✅ Поймёте основы HTML ...   За 7 дней бесплатного марафона вы: ✅ Поймёте основы HTML ...
Link Description  БЕСПЛАТНЫЙ МАРАФОН Для тех, кто хочет в IT // но еще сомневается  7 ДНЕЙ 1 ПРОЕКТ 100% УВЕРЕННОСТИ  7 ДНЕЙ 1 ПРОЕКТ 100% УВЕРЕННОСТИ
Website Link  goit.ua  goit.ua  goit.ua
CTA  SIGN_UP  SIGN_UP  SIGN_UP
Text Word Count 1744  779  779
Like 13  64  13

GoIT Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. GoIT Top 1 ads got 13 likes. GoIT uses a sentence with the finishing touch title: “Ваш первый шаг в профессию IT”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. GoIT shared 1744 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. GoIT should continue to optimize the ad content.

3.GoIT Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-27-2020-06-19  2020-06-01-2020-06-19  2020-06-01-2020-06-18
Landing Page Link  https://goit.ua/marathon_international/?utm_source=Facebook_Mobile_Feed&utm_medium=leadgen.studio&utm_campaign=targ_8_auto_business&fbclid=IwAR1FBIMh4uBnxONWEE64Ot3whLC2sSxnubwOVbG_RQ1sP2nAoMsCYO8bo8g  https://goit.ua/marathon/?utm_source=facebook&utm_medium=dzhadan&utm_campaign=ban9_kiev&fbclid=IwAR0gF1vjw3Ta2N1GU18fPcaO0jZvPGs_3mgn7Y1DrxiA3HLY3usSDgoZzCQ   https://goit.ua/marathon/?utm_source=facebook&utm_medium=dzhadan&utm_campaign=ban9_dnepr&fbclid=IwAR2iFhAacdcuYowrdOjyq_4jxZHHZZVpljPf63oIcO3p3D8SKuqDp62k53g

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by GoIT are successful.

GoIT Creative Analysis: 

GoIT placed a Image ad in 2020-05-27-2020-06-19, and got 13 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.GoIT Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Ukraine  N/A
Language  Russian  Ukrainian  Ukrainian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

GoIT has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.GoIT Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-27-2020-06-19  2020-06-01-2020-06-19  2020-06-01-2020-06-18
During  24 days  19 days 18 days 
Like  13  64  13
Share  2  4  4
Comment  0  21  3

Advertising effectiveness is a direct manifestation of advertising. GoIT ‘s Top 1 ad received 13 likes, 2 shares, 0 comments in just 24 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for GoIT, helping GoIT to grasp the ad data more clearly.