Top Ads on GoFundMe

GoFundMe Background Introduction:

The free and easy way to raise money online. Have questions or need help? http://www.support.gofundme.com

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

GoFundMe has been advertising and marketing on Facebook for many years. And GoFundMe has placed 651 of ads on the Facebook platform in the last month. In the past few years,GoFundMe has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for GoFundMe on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for GoFundMe. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from GoFundMe.

BigSpy

1.GoFundMe Top 3 Ads Basic Understanding

   top1  top2  top3
Name  GoFundMe  GoFundMe  GoFundMe
Page Categories  Cause  Cause  Cause
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

GoFundMe Marketing Objectives Analysis: 

GoFundMe has been operating in Cause for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. GoFundMe best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.GoFundMe Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Compassion in Action  Over 8x More Funds Raised Compassion in Action 
Ad Copy Text  GoFundMe is the best place to fundraise, whether you’re an individual, group or organisation.  GoFundMe is the best place to fundraise, whether you’re an individual, group or organisation.  It’s a difficult time for the world right now, and we’re here to help.
Link Description  N/A  N/A  N/A
Website Link  nl.gofundme.com  gofundme.com  ca.gofundme.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 95  95  74
Like 2  42  83

GoFundMe Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. GoFundMe Top 1 ads got 2 likes. GoFundMe uses a sentence with the finishing touch title: “Compassion in Action”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. GoFundMe shared 95 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. GoFundMe should continue to optimize the ad content.

3.GoFundMe Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Video
Ad Time   2020-06-08-2020-06-18  2020-06-05-2020-06-18  2020-03-30-2020-06-18
Landing Page Link  https://nl.gofundme.com/?utm_source=facebook&utm_medium=cpc&utm_campaign=%7B%7Bcampaign.name%7D%7D&utm_content=%7B%7Badset.name%7D%7D&utm_term=%7B%7Bad.name%7D%7D  https://www.gofundme.com/?utm_source=facebook&utm_medium=cpc&utm_campaign=SE_Interests_Website+Conversions_English&utm_content=SE_SMB&utm_term=Community_no1+-+homepage&fbclid=IwAR3Gasnx2TDCMkA3jRSR9b5rtmIZfPuBEcdRmF8g5w0q5vo6DN7TK3I01LA   https://ca.gofundme.com/c/act/covid19?utm_source=facebook&utm_medium=cpc&utm_campaign=CA_Prospecting_Lookalikes_Website+Conversions&utm_content=LAL+4%25+CA+CC&utm_term=Covid19_Video&fbclid=IwAR1arxKQ1i4PnN02YvaYg14XqoY-6bEHRfJXswDvl5q4wRys0hK0NNjYHhA

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by GoFundMe are successful.

GoFundMe Creative Analysis: 

GoFundMe placed a Video ad in 2020-06-08-2020-06-18, and got 2 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.GoFundMe Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Netherlands,Croatia  Portugal,Romania,United Kingdom...  Ireland,Morocco,Belgium...
Language  English  German  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

GoFundMe has the best conversion in Netherlands,Croatia, and can advertise more in Netherlands,Croatia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.GoFundMe Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-08-2020-06-18  2020-06-05-2020-06-18  2020-03-30-2020-06-18
During  11 days  14 days 79 days 
Like  2  42  83
Share  2  5  18
Comment  1  6  14

Advertising effectiveness is a direct manifestation of advertising. GoFundMe ‘s Top 1 ad received 2 likes, 2 shares, 1 comments in just 11 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for GoFundMe, helping GoFundMe to grasp the ad data more clearly.