Top Ads on GoEuro

GoEuro Background Introduction:

Trains, buses, and flights - all in one search!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

GoEuro has been advertising and marketing on Facebook for many years. And GoEuro has placed 363 of ads on the Facebook platform in the last month. In the past few years,GoEuro has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for GoEuro on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for GoEuro. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from GoEuro.

BigSpy

1.GoEuro Top 3 Ads Basic Understanding

   top1  top2  top3
Name  GoEuro  GoEuro  GoEuro
Page Categories  Travel Company  Travel Company  Travel Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

GoEuro Marketing Objectives Analysis: 

GoEuro has been operating in Travel Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. GoEuro best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.GoEuro Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Mobile Tickets: Trains, Buses & Flights  Omio: Trains, Bus & Vols 只要一个APP就够了 
Ad Copy Text  Explore Europe with Omio Mobile Tickets One app to get you there Skip the line On-the-go booking  Una sola app, migliaia di destinazioni Prenotazioni "on the go" Niente stampe, niente stress con il ...  轻松简单地在欧洲旅行 ✈️️ 用我们的APP一键预定 查询欧洲境内的所有车...
Link Description  N/A  N/A  N/A
Website Link  play.google.com  itunes.apple.com  itunes.apple.com
CTA      INSTALL_MOBILE_APP
Text Word Count 97  116  144
Like 303  45  15

GoEuro Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. GoEuro Top 1 ads got 303 likes. GoEuro uses a sentence with the finishing touch title: “Mobile Tickets: Trains, Buses & Flights”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. GoEuro shared 97 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. GoEuro should continue to optimize the ad content.

3.GoEuro Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Video
Ad Time   2020-02-17-2020-03-16  2020-03-13-2020-03-15  2020-02-27-2020-03-15
Landing Page Link  https://play.google.com/store/apps/details?id=com.goeuro.rosie&fbclid=IwAR2J9fqGsLs8oY0c65UI6r9smyK0ZAhlBjOzqOKgZVl8i0Ps7xq-Q572LTI  https://itunes.apple.com/app/id885372509   http://itunes.apple.com/app/id885372509

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by GoEuro are successful.

GoEuro Creative Analysis: 

GoEuro placed a Carousel ad in 2020-02-17-2020-03-16, and got 303 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.GoEuro Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  Lithuanian  Chinese (Simplified)

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

GoEuro has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.GoEuro Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-02-17-2020-03-16  2020-03-13-2020-03-15  2020-02-27-2020-03-15
During  29 days  3 days 18 days 
Like  303  45  15
Share  18  1  2
Comment  7  0  0

Advertising effectiveness is a direct manifestation of advertising. GoEuro ‘s Top 1 ad received 303 likes, 18 shares, 7 comments in just 29 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for GoEuro, helping GoEuro to grasp the ad data more clearly.