Top Ads on GoBrightline

GoBrightline Background Introduction:

Brightline and Virgin Group have teamed up to reimagine Brightline as Virgin Trains USA. Ready for an exciting 2019.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

GoBrightline has been advertising and marketing on Facebook for many years. And GoBrightline has placed 10 of ads on the Facebook platform in the last month. In the past few years,GoBrightline has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for GoBrightline on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for GoBrightline. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from GoBrightline.

BigSpy

1.GoBrightline Top 3 Ads Basic Understanding

   top1  top2  top3
Name  GoBrightline  GoBrightline  GoBrightline
Page Categories  Railroad Company  Railroad Company  Railroad Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

GoBrightline Marketing Objectives Analysis: 

GoBrightline has been operating in Railroad Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. GoBrightline best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.GoBrightline Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Give the train a go  Get there better together | Brightline Book Rides & Enjoy 
Ad Copy Text  Save your company money and help employees avoid stressful traffic. You can even extend the savings ...  Heading to the airport? Ride with Brightline and get $5 off a Lyft ride airport transfer* to MIA and...  Kids (12 & under) ride FREE on every trip so you can explore more and pay less.
Link Description  N/A  Whether you’re heading North to West Palm or South to Miami, Brightline and Lyft offer a seamless solution to commuting, going out, and getting around South Florida. Get from the station to your final destination the easy way and enjoy $5 off any Lyft r  N/A
Website Link  www.gobrightline.com  ad.doubleclick.net  ad.doubleclick.net
CTA  LEARN_MORE  BOOK_TRAVEL  BOOK_TRAVEL
Text Word Count 122  105  79
Like 250  348  5

GoBrightline Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. GoBrightline Top 1 ads got 250 likes. GoBrightline uses a sentence with the finishing touch title: “Give the train a go”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. GoBrightline shared 122 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. GoBrightline should continue to optimize the ad content.

3.GoBrightline Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Carousel
Ad Time   2020-03-17-2020-03-20  2019-04-02-2020-01-18  2019-10-16-2020-01-18
Landing Page Link  https://www.gobrightline.com/shop/corporate-travel  https://ad.doubleclick.net/ddm/clk/437089494;240028289;s?https://offers.gobrightline.com/offer/lyft/?&utm_source=facebook&utm_medium=facebookads&utm_campaign=BL-Conversions-Airports-Airport-FB-Interest-Travel&utm_content=2019-02-HeadingtotheAirport-001&placement=fb   https://ad.doubleclick.net/ddm/clk/437089494;240019475;p?https://offers.gobrightline.com/offer/kids-ride-free-1/?&utm_source=facebook&utm_medium=facebookads&utm_campaign=BL-Conversions-Kids-Kids-FB-MomGroups&utm_content=2019-10-KidsRideFree-MoreFun-Carousel-01&placement=fb

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by GoBrightline are successful.

GoBrightline Creative Analysis: 

GoBrightline placed a Carousel ad in 2020-03-17-2020-03-20, and got 250 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.GoBrightline Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

GoBrightline has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.GoBrightline Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-17-2020-03-20  2019-04-02-2020-01-18  2019-10-16-2020-01-18
During  4 days  292 days 95 days 
Like  250  348  5
Share  17  26  0
Comment  14  57  1

Advertising effectiveness is a direct manifestation of advertising. GoBrightline ‘s Top 1 ad received 250 likes, 17 shares, 14 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for GoBrightline, helping GoBrightline to grasp the ad data more clearly.