Top Ads on Glowforge

Glowforge Background Introduction:

Glowforge is a 3D laser printer: a desktop laser that can cut, engrave, and create beautiful and amazing products.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Glowforge has been advertising and marketing on Facebook for many years. And Glowforge has placed 114 of ads on the Facebook platform in the last month. In the past few years,Glowforge has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Glowforge on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Glowforge. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Glowforge.

BigSpy

1.Glowforge Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Glowforge  Glowforge  Glowforge
Page Categories  Computers & Internet Website  Computers & Internet Website  Computers & Internet Website
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Glowforge Marketing Objectives Analysis: 

Glowforge has been operating in Computers & Internet Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Glowforge best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Glowforge Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Glowforge: Make Magical Things From Home  Create Something Magical Meet Glowforge | The 3D Laser Printer 
Ad Copy Text  Glowforge isn’t for everyone. But it is for everyone who believes creativity starts at home...wh...  From perfectly-precise details to larger-than-life creations, bring your design plans to life with t...  Bring home the ultimate partner in craft. Laser cut and engrave wood, acrylic, and hundreds of mater...
Link Description  N/A  N/A  N/A
Website Link  www.glowforge.com  glowforge.com  glowforge.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 293  212  304
Like 1667  423  969

Glowforge Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Glowforge Top 1 ads got 1667 likes. Glowforge uses a sentence with the finishing touch title: “Glowforge: Make Magical Things From Home”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Glowforge shared 293 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Glowforge should continue to optimize the ad content.

3.Glowforge Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Carousel
Ad Time   2020-05-11-2020-06-18  2020-05-07-2020-06-18  2020-05-27-2020-06-17
Landing Page Link  https://www.glowforge.com/  https://glowforge.com/?utm_source=fb&utm_medium=paid&utm_campaign=GP_Hear_Segment_CNCOwners_EV&utm_content=NA_All25-54_EV_CNCOwners_dynamic-hp&utm_term=CNCOwnersVideoDynamic_hp_copyPerfectlyPrecise_lm   https://glowforge.com/discover

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Glowforge are successful.

Glowforge Creative Analysis: 

Glowforge placed a Video ad in 2020-05-11-2020-06-18, and got 1667 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Glowforge Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  Poland  United States,Venezuela...
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Glowforge has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Glowforge Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-11-2020-06-18  2020-05-07-2020-06-18  2020-05-27-2020-06-17
During  39 days  43 days 22 days 
Like  1667  423  969
Share  436  123  186
Comment  299  42  136

Advertising effectiveness is a direct manifestation of advertising. Glowforge ‘s Top 1 ad received 1667 likes, 436 shares, 299 comments in just 39 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Glowforge, helping Glowforge to grasp the ad data more clearly.