Top Ads on Glovo

Glovo Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Glovo has been advertising and marketing on Facebook for many years. And Glovo has placed 859 of ads on the Facebook platform in the last month. In the past few years,Glovo has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Glovo on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Glovo. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Glovo.


1.Glovo Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Glovo  Glovo  Glovo
Page Categories  Product/Service  Product/Service  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Glovo Marketing Objectives Analysis: 

Glovo has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Glovo best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Glovo Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Maintenant avec Glovo  შენ უკვეთავ, ჩვენ მოგვაქვს Naruči glovo 
Ad Copy Text  Vos menus Burger King préférés sont sur Glovo ! Burger King de retour à la maison avec Glovo. O...  Glovo-უკვე ზუგდიდშიც მოგიტანთ ყველაფერს,...  Naruči bilo što i mi ćemo ti to dostaviti
Link Description  One of the most downloaded delivery apps with over 16 million installs. “Glovo offers a ‘shop on your behalf’ app that promises to let you order anything locally on-demand and have it delivered “within minutes” .“ (TechCrunch) “Residents of cities can place an order for the item they w...  N/A  One of the most downloaded delivery apps with over 16 million installs. “Glovo offers a ‘shop on your behalf’ app that promises to let you order anything locally on-demand and have it delivered “within minutes” .“ (TechCrunch) “Residents of cities can place an order for the item they w...
Website Link
Text Word Count 134  233  44
Like 96  263  10

Glovo Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Glovo Top 1 ads got 96 likes. Glovo uses a sentence with the finishing touch title: “Maintenant avec Glovo ”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Glovo shared 134 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is INSTALL_MOBILE_APP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Glovo should continue to optimize the ad content.

3.Glovo Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Video
Ad Time   2020-06-04-2020-06-20  2020-06-12-2020-06-20  2020-05-10-2020-06-19
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Glovo are successful.

Glovo Creative Analysis: 

Glovo placed a Carousel ad in 2020-06-04-2020-06-20, and got 96 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Glovo Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Morocco  Georgia  Croatia
Language  English  Estonian  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Glovo has the best conversion in Morocco, and can advertise more in Morocco in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Glovo Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-04-2020-06-20  2020-06-12-2020-06-20  2020-05-10-2020-06-19
During  17 days  9 days 41 days 
Like  96  263  10
Share  5  22  0
Comment  8  5  2

Advertising effectiveness is a direct manifestation of advertising. Glovo ‘s Top 1 ad received 96 likes, 5 shares, 8 comments in just 17 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Glovo, helping Glovo to grasp the ad data more clearly.