Top Ads on Globo Esporte

Globo Esporte Background Introduction:

Globoesporte.com: absolutamente tudo sobre esportes.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Globo Esporte has been advertising and marketing on Facebook for many years. And Globo Esporte has placed 40 of ads on the Facebook platform in the last month. In the past few years,Globo Esporte has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Globo Esporte on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Globo Esporte. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Globo Esporte.

BigSpy

1.Globo Esporte Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Globo Esporte  Globo Esporte  Globo Esporte
Page Categories  Sports & Recreation  Sports & Recreation  Sports & Recreation
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Globo Esporte Marketing Objectives Analysis: 

Globo Esporte has been operating in Sports & Recreation for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Globo Esporte best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Globo Esporte Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Globo Esporte  Resumo do MMA: árbitro salva lutador nocauteado de bater a cabeça na lona, e vídeo viraliza Yaya Touré pede mais que Honda, mas Botafogo se anima com investidores e estuda cifras 
Ad Copy Text  Calvillo on fire no peso-mosca do UFC #fazumsportingbetae  HERÓI  Após esforço pelo japonês, clube prevê trabalho dobrado pelo volante
Link Description  Calvillo on fire no peso-mosca do UFC #fazumsportingbetae  Sittichai Ineiad vira sensação ao se jogar para amortecer queda de Neymar tailandês em luta de muay thai. Brasileiros saem derrotados em evento na Eslováquia  Após esforço pelo japonês, clube prevê trabalho dobrado pelo volante, mas tem reação positiva de potenciais parceiros e aposta em mobilização da torcida para seduzir marfinense
Website Link  www.facebook.com  globoesporte.globo.com  itunes.apple.com
CTA      
Text Word Count 57  6  72
Like 17  2578  642

Globo Esporte Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Globo Esporte Top 1 ads got 17 likes. Globo Esporte uses a sentence with the finishing touch title: “Globo Esporte”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Globo Esporte shared 57 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Globo Esporte should continue to optimize the ad content.

3.Globo Esporte Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-15-2020-06-15  2020-02-18-2020-02-18  2020-02-18-2020-02-18
Landing Page Link  https://www.facebook.com/22344895408/posts/10158855164785409/  https://globoesporte.globo.com/combate/noticia/resumo-do-mma-arbitro-salva-lutador-nocauteado-de-bater-a-cabeca-na-lona-e-video-viraliza.ghtml   http://itunes.apple.com/app/id1129547202?fbdata=%7B%22app_id%22%3A%22289255557788943%22%2C%22ref%22%3A%22%22%7D&partnerId=2003&tduid=BR2131670

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Globo Esporte are successful.

Globo Esporte Creative Analysis: 

Globo Esporte placed a Image ad in 2020-06-15-2020-06-15, and got 17 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Globo Esporte Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  Italian  Portuguese  Portuguese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Globo Esporte has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Globo Esporte Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-15-2020-06-15  2020-02-18-2020-02-18  2020-02-18-2020-02-18
During  1 days  1 days 1 days 
Like  17  2578  642
Share  0  114  17
Comment  0  81  113

Advertising effectiveness is a direct manifestation of advertising. Globo Esporte ‘s Top 1 ad received 17 likes, 0 shares, 0 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Globo Esporte, helping Globo Esporte to grasp the ad data more clearly.