Top Ads on Globe

Globe Background Introduction:

For the riders of concrete, oceans, and mountains—modern explorers of the Globe.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Globe has been advertising and marketing on Facebook for many years. And Globe has placed 4180 of ads on the Facebook platform in the last month. In the past few years,Globe has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Globe on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Globe. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Globe.

BigSpy

1.Globe Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Globe  Globe  Globe
Page Categories  Telecommunication Company  Telecommunication Company  Education
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  prestashop

Globe Marketing Objectives Analysis: 

Globe has been operating in Telecommunication Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Globe best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Globe Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Globe Telecom  Available in 64GB N/A 
Ad Copy Text  It’s never too early to celebrate all your super dads with these Father's Day Device Deals! Shop ...  #GlobeLifetech gives you the power of an iPhone, for less. Get the iPhone 6s Whitebox with #ThePLAN.  no setting
Link Description  N/A  Shop Online | Call (02) 77301010  N/A
Website Link  shop.globe.com.ph  ad.doubleclick.net  maison-astronomie.com
CTA  APPLY_NOW  APPLY_NOW  
Text Word Count 206  100  0
Like 2758  11428  0

Globe Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Globe Top 1 ads got 2758 likes. Globe uses a sentence with the finishing touch title: “Globe Telecom”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Globe shared 206 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is APPLY_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Globe should continue to optimize the ad content.

3.Globe Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Carousel
Ad Time   2020-06-10-2020-06-20  2020-05-27-2020-06-20  2020-06-19-2020-06-20
Landing Page Link  https://shop.globe.com.ph/products/mobile/huawei-nova-3i?utm_source=facebook&utm_medium=carousel-static&utm_content=conv-pros&utm_term=auc-huaweinova3i-fbcrsel-frame6&utm_campaign=gots-warehousesale&fbclid=IwAR0b5bEXegDZva0n8GVGQda_2KfAENMimhQD61iyDXnG4HyIG5BVnAZZLgc  https://shop.globe.com.ph/products/mobile/iphone-6s-whitebox?utm_source=facebook&utm_medium=ppl-static&utm_content=conv-pros&utm_term=auc-999-iphone6swhitebox-fbppl-interesttargeting-mid-v1&utm_campaign=ppaoq2-2020&dclid=CNvwjbeu4ekCFYIYKgodqPYPpA   https://www.maison-astronomie.com/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Globe are successful.

Globe Creative Analysis: 

Globe placed a Carousel ad in 2020-06-10-2020-06-20, and got 2758 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Globe Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Philippines  Philippines  N/A
Language  English  English  Romanian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Globe has the best conversion in Philippines, and can advertise more in Philippines in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Globe Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-10-2020-06-20  2020-05-27-2020-06-20  2020-06-19-2020-06-20
During  11 days  25 days 2 days 
Like  2758  11428  0
Share  153  682  0
Comment  420  2074  0

Advertising effectiveness is a direct manifestation of advertising. Globe ‘s Top 1 ad received 2758 likes, 153 shares, 420 comments in just 11 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Globe, helping Globe to grasp the ad data more clearly.