Top Ads on Globe Telecom

Globe Telecom Background Introduction:

Globe is committed to creating a wonderful world for people, business and the nation.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Globe Telecom has been advertising and marketing on Facebook for many years. And Globe Telecom has placed 488 of ads on the Facebook platform in the last month. In the past few years,Globe Telecom has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Globe Telecom on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Globe Telecom. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Globe Telecom.

BigSpy

1.Globe Telecom Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Globe Telecom  Globe Telecom  Globe Telecom
Page Categories  Telecommunication Company  Telecommunication Company  Telecommunication Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Globe Telecom Marketing Objectives Analysis: 

Globe Telecom has been operating in Telecommunication Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Globe Telecom best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Globe Telecom Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Available in 64GB, 128GB, 256GB  REDEEM VOUCHERS W/ POINTS Globe Telecom 
Ad Copy Text  Show how you see the world with the iPhone 11, get it through #ThePLAN. #GlobeLifetech  Make your day better with a McDonald's Cheeseburger Solo for only 66 points! Redeem your voucher wit...  It’s never too early to celebrate all your super dads with these Father's Day Device Deals! Shop ...
Link Description  Shop Online | Call (02) 77301010  Cheeseburger Solo 66pts.  N/A
Website Link  ad.doubleclick.net  ad.doubleclick.net  shop.globe.com.ph
CTA  APPLY_NOW  LEARN_MORE  APPLY_NOW
Text Word Count 86  116  206
Like 774  2541  2477

Globe Telecom Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Globe Telecom Top 1 ads got 774 likes. Globe Telecom uses a sentence with the finishing touch title: “Available in 64GB, 128GB, 256GB”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Globe Telecom shared 86 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is APPLY_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Globe Telecom should continue to optimize the ad content.

3.Globe Telecom Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Carousel
Ad Time   2020-05-27-2020-06-19  2020-06-01-2020-06-19  2020-06-10-2020-06-19
Landing Page Link  https://shop.globe.com.ph/products/mobile/apple-iphone-11?utm_source=facebook&utm_medium=ppl-static&utm_content=conv-pros&utm_term=auc-1799-iphone11-fbppl-opentargeting-v1&utm_campaign=ppaoq2-2020&dclid=CNiClJDRgOoCFYJ1YgodvRsGsw  https://www.globe.com.ph/rewards.html   https://shop.globe.com.ph/products/mobile/huawei-nova-3i?utm_source=facebook&utm_medium=carousel-static&utm_content=conv-pros&utm_term=auc-huaweinova3i-fbcrsel-frame6&utm_campaign=gots-warehousesale&fbclid=IwAR1GnQae6PYF30Vky2d4DIV_toRBZX9v14xAQGB7Va1G3LBte7X7dCqrMdg

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Globe Telecom are successful.

Globe Telecom Creative Analysis: 

Globe Telecom placed a Image ad in 2020-05-27-2020-06-19, and got 774 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Globe Telecom Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Philippines  Philippines  Philippines
Language  English  Dutch  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Globe Telecom has the best conversion in Philippines, and can advertise more in Philippines in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Globe Telecom Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-27-2020-06-19  2020-06-01-2020-06-19  2020-06-10-2020-06-19
During  24 days  19 days 10 days 
Like  774  2541  2477
Share  46  88  140
Comment  185  133  367

Advertising effectiveness is a direct manifestation of advertising. Globe Telecom ‘s Top 1 ad received 774 likes, 46 shares, 185 comments in just 24 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Globe Telecom, helping Globe Telecom to grasp the ad data more clearly.