Top Ads on Global Timber

Global Timber Background Introduction:

Global Timber A/S er en veletableret og uafhængig, helt igennem danskejet, leverandør af hårdttræ.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Global Timber has been advertising and marketing on Facebook for many years. And Global Timber has placed 5 of ads on the Facebook platform in the last month. In the past few years,Global Timber has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Global Timber on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Global Timber. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Global Timber.


1.Global Timber Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Global Timber  Global Timber  Global Timber
Page Categories  Lumber Yard  Lumber Yard  Lumber Yard
Marketing Objectives Other  Other  Other
ECommerce Softwares  woocommerce  woocommerce  woocommerce

Global Timber Marketing Objectives Analysis: 

Global Timber has been operating in Lumber Yard for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Global Timber best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Global Timber Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Velkommen til Nordeuropas største hårdttræslager  Optimal rådgivning om hårdttræ Book et besøg på vores lager 
Ad Copy Text  Vores sortiment af hårdttræ består af over 40 forskellige træsorter fra 35 lande fordelt på 6 k...  Vi bistår vores kunder med rådgivning omkring hårdttræ og dets kvaliteter, anvendelsesmuligheder...  Kom og besøg os og få en rundtur på vores store hårdttræslager. Vi glæder os til at vise dig r...
Link Description  Vi leverer i hele DK på 2-3 dage.  N/A  N/A
Website Link
Text Word Count 311  146  128
Like 2  5  16

Global Timber Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Global Timber Top 1 ads got 2 likes. Global Timber uses a sentence with the finishing touch title: “Velkommen til Nordeuropas største hårdttræslager”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Global Timber shared 311 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Global Timber should continue to optimize the ad content.

3.Global Timber Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2019-03-24-2019-04-23  2019-03-25-2019-04-23  2019-03-25-2019-04-23
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Global Timber are successful.

Global Timber Creative Analysis: 

Global Timber placed a Video ad in 2019-03-24-2019-04-23, and got 2 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Global Timber Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Denmark  Denmark  Denmark
Language  Danish  Danish  Norwegian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Global Timber has the best conversion in Denmark, and can advertise more in Denmark in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Global Timber Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-03-24-2019-04-23  2019-03-25-2019-04-23  2019-03-25-2019-04-23
During  31 days  30 days 30 days 
Like  2  5  16
Share  1  0  1
Comment  0  0  2

Advertising effectiveness is a direct manifestation of advertising. Global Timber ‘s Top 1 ad received 2 likes, 1 shares, 0 comments in just 31 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Global Timber, helping Global Timber to grasp the ad data more clearly.