Top Ads on Global Sources

Global Sources Background Introduction:

Global Sources connects buyers worldwide with verified suppliers in China & Asia via Online (, Trade Shows, Magazines and Apps.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Global Sources has been advertising and marketing on Facebook for many years. And Global Sources has placed 128 of ads on the Facebook platform in the last month. In the past few years,Global Sources has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Global Sources on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Global Sources. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Global Sources.


1.Global Sources Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Global Sources  Global Sources  Global Sources
Page Categories  Event  Product/Service  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Global Sources Marketing Objectives Analysis: 

Global Sources has been operating in Event for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Global Sources best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Global Sources Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Global Sources  Robotic mops Seamless bras 
Ad Copy Text  【Introducing the new MATCH Express website】 Global Sources's new free supplier matching service ...  New products on Global Sources online marketplace daily. See what you've been missing out now!  New products on Global Sources online marketplace daily. See what you've been missing out now!
Link Description  N/A  N/A  N/A
Website Link
Text Word Count 361  94  94
Like 98  0  0

Global Sources Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Global Sources Top 1 ads got 98 likes. Global Sources uses a sentence with the finishing touch title: “Global Sources”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Global Sources shared 361 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Global Sources should continue to optimize the ad content.

3.Global Sources Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Carousel
Ad Time   2020-04-13-2020-06-08  2020-03-02-2020-06-01  2020-05-10-2020-05-10
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Global Sources are successful.

Global Sources Creative Analysis: 

Global Sources placed a Image ad in 2020-04-13-2020-06-08, and got 98 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Global Sources Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Mexico,India  N/A  N/A
Language  English  Czech  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Global Sources has the best conversion in Mexico,India, and can advertise more in Mexico,India in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Global Sources Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-13-2020-06-08  2020-03-02-2020-06-01  2020-05-10-2020-05-10
During  57 days  92 days 1 days 
Like  98  0  0
Share  3  63  161
Comment  8  0  0

Advertising effectiveness is a direct manifestation of advertising. Global Sources ‘s Top 1 ad received 98 likes, 3 shares, 8 comments in just 57 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Global Sources, helping Global Sources to grasp the ad data more clearly.