Top Ads on Global Cycling Network

Global Cycling Network Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Global Cycling Network has been advertising and marketing on Facebook for many years. And Global Cycling Network has placed 62 of ads on the Facebook platform in the last month. In the past few years,Global Cycling Network has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Global Cycling Network on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Global Cycling Network. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Global Cycling Network.

BigSpy

1.Global Cycling Network Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Global Cycling Network  Global Cycling Network  Global Cycling Network
Page Categories  Media/News Company  Media/News Company  Media/News Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Global Cycling Network Marketing Objectives Analysis: 

Global Cycling Network has been operating in Media/News Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Global Cycling Network best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Global Cycling Network Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  New Zipp 303 S: Carbon Wheels That Are Lighter, Faster & More Affordable?  How Tyre Pressure Relates To Watt Saving NEW Cannondale Topstone Carbon Lefty & Neo | GCN Tech First Look 
Ad Copy Text  Zipp sent Si a pair of their latest carbon road bike wheels for him to take a look at in social isol...  Tyre pressure is all about you & and the roads you're riding!  Last year, Cannondale released their Topstone Carbon - a full carbon gravel bike featuring 30mm of r...
Link Description  N/A  N/A  N/A
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA      
Text Word Count 413  61  408
Like 1400  49  633

Global Cycling Network Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Global Cycling Network Top 1 ads got 1400 likes. Global Cycling Network uses a sentence with the finishing touch title: “New Zipp 303 S: Carbon Wheels That Are Lighter, Faster & More Affordable?”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Global Cycling Network shared 413 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Global Cycling Network should continue to optimize the ad content.

3.Global Cycling Network Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-05-10-2020-06-13  2020-06-04-2020-06-05  2020-05-31-2020-06-01
Landing Page Link  https://www.facebook.com/globalcyclingnetwork/videos/524181991556378/  https://www.facebook.com/112665855555813/posts/1676018145887235/   https://www.facebook.com/112665855555813/posts/1673186279503755/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Global Cycling Network are successful.

Global Cycling Network Creative Analysis: 

Global Cycling Network placed a Video ad in 2020-05-10-2020-06-13, and got 1400 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Global Cycling Network Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Slovenia  Jordan
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Global Cycling Network has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Global Cycling Network Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-10-2020-06-13  2020-06-04-2020-06-05  2020-05-31-2020-06-01
During  35 days  2 days 2 days 
Like  1400  49  633
Share  93  4  125
Comment  40  7  56

Advertising effectiveness is a direct manifestation of advertising. Global Cycling Network ‘s Top 1 ad received 1400 likes, 93 shares, 40 comments in just 35 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Global Cycling Network, helping Global Cycling Network to grasp the ad data more clearly.