Top Ads on Glion Institute of Higher Education

Glion Institute of Higher Education Background Introduction:

Glion is a private university offering Bachelor, Postgraduate and Master Programs in Hospitality and Event Management with campuses in Switzerland and London. www.glion.edu

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Glion Institute of Higher Education has been advertising and marketing on Facebook for many years. And Glion Institute of Higher Education has placed 414 of ads on the Facebook platform in the last month. In the past few years,Glion Institute of Higher Education has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Glion Institute of Higher Education on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Glion Institute of Higher Education. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Glion Institute of Higher Education.

BigSpy

1.Glion Institute of Higher Education Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Glion Institute of Higher Education  Glion Institute of Higher Education  Glion Institute of Higher Education
Page Categories  School  School  School
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  wordpress  N/A

Glion Institute of Higher Education Marketing Objectives Analysis: 

Glion Institute of Higher Education has been operating in School for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Glion Institute of Higher Education best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Glion Institute of Higher Education Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Discover our Bachelor Program  With a Glion Master’s, you’ll go places. Join our live webinar! 
Ad Copy Text  Join Glion live webinar to learn more about our Bachelor’s in International Hospitality Business, ...  Business. Luxury. Entrepreneurship. Finance. Real estate. Private equity. Innovation… and hospital...  Are you a recent graduate or looking for a career change? Join our upcoming live webinar session to ...
Link Description  N/A  Apply today to start October 2020  N/A
Website Link  register.gotowebinar.com  learn.glion.edu  register.gotowebinar.com
CTA  SIGN_UP  LEARN_MORE  SIGN_UP
Text Word Count 185  173  185
Like 50  21  343

Glion Institute of Higher Education Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Glion Institute of Higher Education Top 1 ads got 50 likes. Glion Institute of Higher Education uses a sentence with the finishing touch title: “Discover our Bachelor Program”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Glion Institute of Higher Education shared 185 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Glion Institute of Higher Education should continue to optimize the ad content.

3.Glion Institute of Higher Education Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-18-2020-06-19  2020-05-05-2020-06-16  2020-06-08-2020-06-16
Landing Page Link  https://register.gotowebinar.com/register/2183169804693598989?source=RAD_Asia-Pacific_ALL_EN_GIHE_Prospecting_All-Courses_BBA_Webinar_Webinar_24-06-20_Facebook_Hospitality  http://learn.glion.edu/glion-ppc-en.html?utm_source=Facebook&utm_medium=cpc&utm_campaign=%7B%7Bcampaign.name%7D%7D&utm_content=%7B%7Bcampaign.name%7D%7D_%7B%7Badset.name%7D%7D_%7B%7Bad.name%7D%7D   https://register.gotowebinar.com/register/5906038111017911565?source=RAD_Asia-Pacific_ALL_EN_GIHE_Prospecting_All-Courses_MSC_Feed_Webinar_17-06-20_Facebook

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Glion Institute of Higher Education are successful.

Glion Institute of Higher Education Creative Analysis: 

Glion Institute of Higher Education placed a Image ad in 2020-06-18-2020-06-19, and got 50 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Glion Institute of Higher Education Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Thailand  Saudi Arabia,Thailand,Greece...  Thailand
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Glion Institute of Higher Education has the best conversion in Thailand, and can advertise more in Thailand in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Glion Institute of Higher Education Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-18-2020-06-19  2020-05-05-2020-06-16  2020-06-08-2020-06-16
During  2 days  43 days 9 days 
Like  50  21  343
Share  1  1  1
Comment  0  1  1

Advertising effectiveness is a direct manifestation of advertising. Glion Institute of Higher Education ‘s Top 1 ad received 50 likes, 1 shares, 0 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Glion Institute of Higher Education, helping Glion Institute of Higher Education to grasp the ad data more clearly.