Top Ads on Glimmer Tours

Glimmer Tours Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Glimmer Tours has been advertising and marketing on Facebook for many years. And Glimmer Tours has placed 34 of ads on the Facebook platform in the last month. In the past few years,Glimmer Tours has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Glimmer Tours on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Glimmer Tours. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Glimmer Tours.

BigSpy

1.Glimmer Tours Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Glimmer Tours  Glimmer Tours  Glimmer Tours
Page Categories  Tour Agency  Tour Agency  Tour Agency
Marketing Objectives Other  Other  Other
ECommerce Softwares  woocommerce  woocommerce  woocommerce

Glimmer Tours Marketing Objectives Analysis: 

Glimmer Tours has been operating in Tour Agency for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Glimmer Tours best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Glimmer Tours Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  "We were blown away! Thanks Glimmer Tours for arranging all this. "  "Thank you for changing my life. I am forever grateful." N/A 
Ad Copy Text  no setting  no setting  no setting
Link Description  Click the link above to learn more about our Holy Land pilgrimages.  Click the link above to learn more about our Fatima & Lourdes pilgrimages.  N/A
Website Link  go.glimmertours.com  go.glimmertours.com  go.glimmertours.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 0  0  0
Like 0  0  0

Glimmer Tours Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Glimmer Tours Top 1 ads got 0 likes. Glimmer Tours uses a sentence with the finishing touch title: “"We were blown away! Thanks Glimmer Tours for arranging all this. "”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Glimmer Tours shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Glimmer Tours should continue to optimize the ad content.

3.Glimmer Tours Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Carousel
Ad Time   2020-04-22-2020-06-20  2020-04-22-2020-06-20  2020-05-30-2020-06-20
Landing Page Link  https://go.glimmertours.com/gt-holy-land-presentation-1  https://go.glimmertours.com/gt-fatima-lourdes-presentation-1   https://go.glimmertours.com/fstep-v7-1

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Glimmer Tours are successful.

Glimmer Tours Creative Analysis: 

Glimmer Tours placed a Image ad in 2020-04-22-2020-06-20, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Glimmer Tours Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  English  English  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Glimmer Tours has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Glimmer Tours Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-22-2020-06-20  2020-04-22-2020-06-20  2020-05-30-2020-06-20
During  60 days  60 days 22 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Glimmer Tours ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 60 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Glimmer Tours, helping Glimmer Tours to grasp the ad data more clearly.