Top Ads on Glencore

Glencore Background Introduction:

We are a global and diversified natural resource company. From powering the electric vehicle revolution, to the smartphone in your pocket, the commodities we source enable modern life.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Glencore has been advertising and marketing on Facebook for many years. And Glencore has placed 11 of ads on the Facebook platform in the last month. In the past few years,Glencore has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Glencore on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Glencore. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Glencore.

BigSpy

1.Glencore Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Glencore  Glencore  Glencore
Page Categories  Mining Company  Mining Company  Mining Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Glencore Marketing Objectives Analysis: 

Glencore has been operating in Mining Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Glencore best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Glencore Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Photos from Glencore's post  Glencore Glencore 
Ad Copy Text  Congratulations to our Kidd Operations in Timmins, Canada, who have been awarded the Regional John T...  Create your future with a nationally recognised trade qualification and learn skills that can be app...  As children in many of our host communities wait for schools to re-open, our team in Ikemelong, Sout...
Link Description  N/A  N/A  As children in many of our host communities wait for schools to re-open, our team in Ikemelong, South Africa, donated tablets to the Tirelong Secondary school to provide local students with access to online resources & virtual tutoring.
Website Link  www.facebook.com  glencore.com.au  www.facebook.com
CTA    APPLY_NOW  
Text Word Count 381  269  236
Like 2553  39  18297

Glencore Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Glencore Top 1 ads got 2553 likes. Glencore uses a sentence with the finishing touch title: “Photos from Glencore's post”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Glencore shared 381 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Glencore should continue to optimize the ad content.

3.Glencore Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2020-06-07-2020-06-09  2020-05-30-2020-06-07  2020-05-31-2020-06-05
Landing Page Link  https://www.facebook.com/1079743815448235/posts/3053408494748414/  https://www.glencore.com/careers/australia/coal-apprenticeship   https://www.facebook.com/1079743815448235/posts/3034189263337004/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Glencore are successful.

Glencore Creative Analysis: 

Glencore placed a Image ad in 2020-06-07-2020-06-09, and got 2553 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Glencore Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Romania  Philippines  N/A
Language  Portuguese  Italian  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Glencore has the best conversion in Romania, and can advertise more in Romania in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Glencore Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-07-2020-06-09  2020-05-30-2020-06-07  2020-05-31-2020-06-05
During  3 days  9 days 6 days 
Like  2553  39  18297
Share  173  1  108
Comment  64  12  147

Advertising effectiveness is a direct manifestation of advertising. Glencore ‘s Top 1 ad received 2553 likes, 173 shares, 64 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Glencore, helping Glencore to grasp the ad data more clearly.