Top Ads on GivingWay
GivingWay Background Introduction:
GivingWay is an online social network directly connecting Nonprofit Organizations and Volunteers from all around the world, leaving out middlemen and agent fees.
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
GivingWay has been advertising and marketing on Facebook for many years. And GivingWay has placed 42 of ads on the Facebook platform in the last month. In the past few years,GivingWay has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for GivingWay on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for GivingWay. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from GivingWay.
1.GivingWay Top 3 Ads Basic Understanding
GivingWay Marketing Objectives Analysis:
GivingWay has been operating in Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. GivingWay best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.GivingWay Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||GivingWay||GivingWay for nonprofits||GivingWay for nonprofits|
|Ad Copy Text||Looking for help with your NGO? -Recruit volunteers -Collect donations -Recruit volunteers -Get hel...||Running an NGO is hard work. GivingWay is making it easier for you to connect with volunteers, donor...||Looking for help with your NGO? -Collect donations -Recruit volunteers -Get help with online tasks ...|
|Text Word Count||180||164||159|
GivingWay Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. GivingWay Top 1 ads got 34254 likes. GivingWay uses a sentence with the finishing touch title: “GivingWay”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. GivingWay shared 180 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is APPLY_NOW.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. GivingWay should continue to optimize the ad content.
3.GivingWay Top 3 Ads Creative Selection
|Landing Page Link||https://www.givingway.com/organization_why_join.give?utm_source=facebook&utm_medium=paidsocial&utm_campaign=FB_Orgz_Africa&ref=FB_Orgz_Africa&fbclid=IwAR2MnD36FO0W3kgvOuuepq8nV69jNYD45uBYdQmRqdGdJncp9AIRT6SlxEo||https://www.givingway.com/organization_why_join.give||https://www.givingway.com/organization_why_join.give?utm_source=facebook&utm_medium=paidsocial&utm_campaign=FB_Orgz_Africa&ref=FB_Orgz_Africa&fbclid=IwAR2qO5iv5N_0-lz3VByyF1INDdpzBqSNpywX_58NIC0teGRytLLIPwrv-iQ|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by GivingWay are successful.
GivingWay Creative Analysis:
GivingWay placed a Video ad in 2019-12-06-2020-06-15, and got 34254 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.GivingWay Top 3 Ads Audience Analysis:
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
GivingWay has the best conversion in Ethiopia,Madagascar, and can advertise more in Ethiopia,Madagascar in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.GivingWay Top 3 Ads Performance Display
|During||193 days||131 days||142 days|
Advertising effectiveness is a direct manifestation of advertising. GivingWay ‘s Top 1 ad received 34254 likes, 1392 shares, 2130 comments in just 193 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for GivingWay, helping GivingWay to grasp the ad data more clearly.