Top Ads on Gilligan's Backpackers Hotel and Resort
Gilligan's Backpackers Hotel and Resort Background Introduction:
Located in the heart of Far North Queensland we specially designed the resort for you to come GET STRANDED in a place you will never want to leave.
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Gilligan's Backpackers Hotel and Resort has been advertising and marketing on Facebook for many years. And Gilligan's Backpackers Hotel and Resort has placed 9 of ads on the Facebook platform in the last month. In the past few years,Gilligan's Backpackers Hotel and Resort has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Gilligan's Backpackers Hotel and Resort on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Gilligan's Backpackers Hotel and Resort. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Gilligan's Backpackers Hotel and Resort.
1.Gilligan's Backpackers Hotel and Resort Top 3 Ads Basic Understanding
|Name||Gilligan's Backpackers Hotel and Resort||Gilligan's Backpackers Hotel and Resort||Gilligan's Backpackers Hotel and Resort|
Gilligan's Backpackers Hotel and Resort Marketing Objectives Analysis:
Gilligan's Backpackers Hotel and Resort has been operating in Hostel for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Gilligan's Backpackers Hotel and Resort best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Gilligan's Backpackers Hotel and Resort Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Joel Fletcher + Special Guests 'Kings Day Orange Party!'||Peking Duk LIVE at Gilligan's||Bad Bunny Mansion|
|Ad Copy Text||Gilligans & Peter Pan Adventure Travel presents Party Rocker & ARIA chart topper Joel Fletcher who w...||Well didn't this escalate quickly - Peking Duk LIVE at Gilligan's!||-|
|Text Word Count||216||66||3980|
Gilligan's Backpackers Hotel and Resort Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Gilligan's Backpackers Hotel and Resort Top 1 ads got 4 likes. Gilligan's Backpackers Hotel and Resort uses a sentence with the finishing touch title: “Joel Fletcher + Special Guests 'Kings Day Orange Party!'”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Gilligan's Backpackers Hotel and Resort shared 216 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is EVENT_RSVP.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Gilligan's Backpackers Hotel and Resort should continue to optimize the ad content.
3.Gilligan's Backpackers Hotel and Resort Top 3 Ads Creative Selection
|Landing Page Link||https://www.facebook.com/events/376492099606167/||https://www.facebook.com/gilliganscairns/videos/411823429374921/||https://www.facebook.com/130176777041317/posts/2259508914108082/|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Gilligan's Backpackers Hotel and Resort are successful.
Gilligan's Backpackers Hotel and Resort Creative Analysis:
Gilligan's Backpackers Hotel and Resort placed a Image ad in 2019-04-17-2019-04-25, and got 4 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Gilligan's Backpackers Hotel and Resort Top 3 Ads Audience Analysis:
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Gilligan's Backpackers Hotel and Resort has the best conversion in Australia, and can advertise more in Australia in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Gilligan's Backpackers Hotel and Resort Top 3 Ads Performance Display
|During||9 days||3 days||2 days|
Advertising effectiveness is a direct manifestation of advertising. Gilligan's Backpackers Hotel and Resort ‘s Top 1 ad received 4 likes, 0 shares, 3 comments in just 9 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Gilligan's Backpackers Hotel and Resort, helping Gilligan's Backpackers Hotel and Resort to grasp the ad data more clearly.