Top Ads on Gillette

Gillette Background Introduction:

The Best a Man Can Get

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Gillette has been advertising and marketing on Facebook for many years. And Gillette has placed 883 of ads on the Facebook platform in the last month. In the past few years,Gillette has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Gillette on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Gillette. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Gillette.

BigSpy

1.Gillette Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Gillette  Gillette  Gillette
Page Categories  Health/Beauty  Other  Health/Beauty
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  bigcommerce

Gillette Marketing Objectives Analysis: 

Gillette has been operating in Health/Beauty for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Gillette best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Gillette Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Try SkinGuard today  Rasur, Styling, Pflege Shaving At Home Made Simple 
Ad Copy Text  Try an award winning shave, designed to reduce irritation.   Neue Marke! King C. Gillette Ein Sortiment, das alle Wünsche erfüllt  Can't make it in to your barbershop for a shape-up? Pro-barber Josh Pereira recommends Gillette Skin...
Link Description  Designed to reduce razor bumps  N/A  Gillette SkinGuard
Website Link  attach.mikmak.tv  www.gillette.de  gillette.com
CTA  SHOP_NOW  SHOP_NOW  LEARN_MORE
Text Word Count 58  72  121
Like 1041  19  976

Gillette Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Gillette Top 1 ads got 1041 likes. Gillette uses a sentence with the finishing touch title: “Try SkinGuard today”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Gillette shared 58 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Gillette should continue to optimize the ad content.

3.Gillette Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Carousel  Video
Ad Time   2020-05-05-2020-06-20  2020-06-16-2020-06-20  2020-05-11-2020-06-20
Landing Page Link  https://attach.mikmak.tv/a1c03168-1299-f8d5-84c4-6ab10c66b341?channelType=social&trafficType=paid&attachCampaignName=skinguard-social&handle=gillette&platformType=facebook&adPlacementType=in-feed&adUnitType=na&paidAudienceType=audience3-skinguardpurchaselal-conversionlal&adUnitCreative=skinguardcloseskinguardpurchaselal-testa&attachCreativeName=gillette-motion-skinguard-audience4-previous-purchasers&skuOrDescription=skinguard-blade-refills&campaignObjectiveType=conversion&storyId=paid_skinguard-social_gillette_facebook_in-feed_na_audience3-skinguardpurchaselal-conversionlal_skinguardcloseskinguardpurchaselal-testa_gillette-motion-skinguard-audience4-previous-purchasers_skinguard-blade-refills_conversion&ad_id=23844395643580481&adset_id=23844360471570481&campaign_id=23844317985410481&ad_name=FB%2BIG%2BIGS_Video_Gillette+Motion+Skinguard+Audience3+TestA_EN_4.1-6.30&adset_name=SO_SSS_Bhv_Video+Post_FRQVIEW_OPT_SkinGuard+CLOSE+SkinGuard+Purchase+LAL+4%25+(Social+Code)_S_FB%2BIG%2BIGS_BEV_M18%2B_Multiple+Devices_EN_CPA&campaign_name=GILLETTE_422_GM_SOC_SkinGuard+BH+Close_US_FY19/20_M1849_GCM_1_FB%2BIG%2BIGS_04.01-06.30_Conversions_Auction  https://www.gillette.de/kingcgillette.list?utm_source=facebook&utm_medium=paid_social&utm_campaign=DE+%7C+FBK+%7C+PRS+%7C+Traffic&utm_term=DE+%7C+PRS+%7C+INT+%7C+18-32+%7C+Competitors&utm_content=Carousel+%E2%80%93+Copy&fbclid=IwAR3IsORdty7bi2Jzs0HHAf-GMy3diz81QQuhy3dCqAP-ZoqPMq3731hU_tQ   https://gillette.com/en-us/products/razors-trimmers-and-blades/skinguard-sensitive-skin-razor?utm_medium=displaybb&utm_source=facebook_instagram&utm_campaign=prospecting_Barbershop&utm_content=23844497717070481&fbclid=IwAR2KwCHJO6OGvtHD6KcLyAmrn_iB_wnl5vFyNJD4Tdlh0LtT_vyAUGCCpSQ

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Gillette are successful.

Gillette Creative Analysis: 

Gillette placed a Video ad in 2020-05-05-2020-06-20, and got 1041 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Gillette Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Saudi Arabia,United States  Germany,France,Egypt  Algeria,Indonesia,Bolivia...
Language  English  German  Norwegian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Gillette has the best conversion in Saudi Arabia,United States, and can advertise more in Saudi Arabia,United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Gillette Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-05-2020-06-20  2020-06-16-2020-06-20  2020-05-11-2020-06-20
During  47 days  5 days 41 days 
Like  1041  19  976
Share  71  0  19
Comment  199  1  179

Advertising effectiveness is a direct manifestation of advertising. Gillette ‘s Top 1 ad received 1041 likes, 71 shares, 199 comments in just 47 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Gillette, helping Gillette to grasp the ad data more clearly.