Top Ads on Gillette Colombia

Gillette Colombia Background Introduction:

Gillette, expertos en productos para afeitar y el cuidado de la piel del hombre. http://www.gillette.com.co

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Gillette Colombia has been advertising and marketing on Facebook for many years. And Gillette Colombia has placed 74 of ads on the Facebook platform in the last month. In the past few years,Gillette Colombia has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Gillette Colombia on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Gillette Colombia. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Gillette Colombia.

BigSpy

1.Gillette Colombia Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Gillette Colombia  Gillette Colombia  Gillette Colombia
Page Categories  Health/Beauty  Health/Beauty  Health/Beauty
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Gillette Colombia Marketing Objectives Analysis: 

Gillette Colombia has been operating in Health/Beauty for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Gillette Colombia best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Gillette Colombia Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  ¡Compra tu Gillette Skinguard y dile adiós a la irrtación!.  Farmacia y droguería online 24 horas a domicilio - Farmatodo N/A 
Ad Copy Text  ¡No sufras más de irritación al afeitarte! Compra tu Gillette Skinguard ahora.  Si tu afeitadora desechable no te brinda el confort que necesitas, prueba la nueva Gillette Prestoba...  Disfruta de toda la protección de Gillette, ahora disponible en Sachet. Encuéntralo desde $700*. ...
Link Description  Afeitadora Gillette SkinGuard Sensitive – La mejor afeitadora para hombres de piel sensible que temen a las afeitadorasde varias hojas, la irritación después de afeitarse y los pelos encarnados. ¡Compra la afeitadora para piel sensible Gillette SkinGuard Sensitive con la nueva tecnología de af...  Haz mercado online de forma rápida y fácil, con los mejores precios. Paga con tarjeta de crédito, datáfono o efectivo contra entrega.  N/A
Website Link  gillette.com.mx  www.farmatodo.com.co  www.facebook.com
CTA  LEARN_MORE  SHOP_NOW  
Text Word Count 81  167  126
Like 69  1734  118

Gillette Colombia Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Gillette Colombia Top 1 ads got 69 likes. Gillette Colombia uses a sentence with the finishing touch title: “¡Compra tu Gillette Skinguard y dile adiós a la irrtación!.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Gillette Colombia shared 81 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Gillette Colombia should continue to optimize the ad content.

3.Gillette Colombia Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Video
Ad Time   2020-06-09-2020-06-18  2020-05-06-2020-06-18  2020-05-15-2020-06-17
Landing Page Link  https://gillette.com.mx/es-mx/productos/cuchillas-navajas-para-rasuradora/cuchillas-navajas-para-rasuradora-de-repuesto/afeitadora-skinguard-para-hombres-de-piel-sensible  https://www.farmatodo.com.co/buscar?producto=Gillette+Prestobarba&departamento=Todos&filtros   https://www.facebook.com/153893627984927/posts/4098414080199509/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Gillette Colombia are successful.

Gillette Colombia Creative Analysis: 

Gillette Colombia placed a Image ad in 2020-06-09-2020-06-18, and got 69 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Gillette Colombia Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Colombia  Colombia  Colombia
Language  Spanish  Spanish  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Gillette Colombia has the best conversion in Colombia, and can advertise more in Colombia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Gillette Colombia Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-09-2020-06-18  2020-05-06-2020-06-18  2020-05-15-2020-06-17
During  7 days  44 days 26 days 
Like  69  1734  118
Share  4  32  2
Comment  10  107  3

Advertising effectiveness is a direct manifestation of advertising. Gillette Colombia ‘s Top 1 ad received 69 likes, 4 shares, 10 comments in just 7 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Gillette Colombia, helping Gillette Colombia to grasp the ad data more clearly.