Top Ads on Gillette Brasil

Gillette Brasil Background Introduction:

Gillette: O melhor para o homem!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Gillette Brasil has been advertising and marketing on Facebook for many years. And Gillette Brasil has placed 80 of ads on the Facebook platform in the last month. In the past few years,Gillette Brasil has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Gillette Brasil on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Gillette Brasil. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Gillette Brasil.

BigSpy

1.Gillette Brasil Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Gillette Brasil  Gillette Brasil  Gillette Brasil
Page Categories  Product/Service  Product/Service  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Gillette Brasil Marketing Objectives Analysis: 

Gillette Brasil has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Gillette Brasil best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Gillette Brasil Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Consultor Gillette  Consultor Gillette Gillette Brasil 
Ad Copy Text  Você sabe qual é o melhor aparelho de barbear para você? Faça o quiz e descubra!  Você sabe qual é o melhor aparelho de barbear para você? Faça o quiz e descubra!  Pele irritada ao se barbear? Pelos encravados? Vem aí um novo produto Gillette!
Link Description  Descubra o melhor para você.  Descubra o melhor para você.  N/A
Website Link  www.gillette.com.br  www.gillette.com.br  www.facebook.com
CTA  LEARN_MORE  LEARN_MORE  
Text Word Count 84  84  82
Like 7809  6280  1

Gillette Brasil Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Gillette Brasil Top 1 ads got 7809 likes. Gillette Brasil uses a sentence with the finishing touch title: “Consultor Gillette”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Gillette Brasil shared 84 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Gillette Brasil should continue to optimize the ad content.

3.Gillette Brasil Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-08-2020-06-20  2020-06-08-2020-06-20  2020-06-15-2020-06-15
Landing Page Link  https://www.gillette.com.br/pt-br/consultor-gillette?utm_campaign=Shaving_Advisor&utm_source=Facebook&utm_medium=PPL&utm_content=ID10-000321-Shaving_Advisor_Quiz_B&utm_term=ID10-000321  https://www.gillette.com.br/pt-br/consultor-gillette?utm_campaign=Shaving_Advisor&utm_source=Facebook&utm_medium=PPL&utm_content=ID10-000322-Shaving_Advisor_Quiz_C&utm_term=ID10-000322   https://www.facebook.com/GilletteBrasil/?_sref_=3115140791842506&refid=28&_ft_=adid.23845039303130223:qid.6838659719828006344:mf_story_key.-3307085747920687764:is_sponsored.1:ei.AI@AQKCW9bESlltJJ6WxNCY6VUfE1UrdTz1CMvssStnQPFatf12y9sQc788YeO1N-EuI3KADt5dNx3yXvP0XoXPvcgF:top_level_post_id.3115140788509173:content_owner_id_new.275823415774272:page_id.275823415774272:src.22:story_location.5:story_attachment_style.lead_gen:view_time.1592249543:filter.h_nor:tds_flgs.3:actrs.275823415774272:page_insights.%7B%22275823415774272%22:%7B%22page_id%22:275823415774272,%22page_id_type%22:%22page%22,%22actor_id%22:275823415774272,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1591824610,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B3115140788509173%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:275823415774272,%22page_id%22:275823415774272,%22post_id%22:3115140788509173,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Gillette Brasil are successful.

Gillette Brasil Creative Analysis: 

Gillette Brasil placed a Image ad in 2020-06-08-2020-06-20, and got 7809 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Gillette Brasil Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Brazil  Brazil  N/A
Language  Portuguese  Portuguese  Italian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Gillette Brasil has the best conversion in Brazil, and can advertise more in Brazil in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Gillette Brasil Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-08-2020-06-20  2020-06-08-2020-06-20  2020-06-15-2020-06-15
During  13 days  13 days 1 days 
Like  7809  6280  1
Share  216  185  0
Comment  1225  749  0

Advertising effectiveness is a direct manifestation of advertising. Gillette Brasil ‘s Top 1 ad received 7809 likes, 216 shares, 1225 comments in just 13 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Gillette Brasil, helping Gillette Brasil to grasp the ad data more clearly.