Top Ads on Gibbs Gardens

Gibbs Gardens Background Introduction:

Gibbs Gardens is distinguished by 220-acres of gardens set in a mature forest in the foothills of the North Georgia Mountains.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Gibbs Gardens has been advertising and marketing on Facebook for many years. And Gibbs Gardens has placed 2 of ads on the Facebook platform in the last month. In the past few years,Gibbs Gardens has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Gibbs Gardens on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Gibbs Gardens. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Gibbs Gardens.

BigSpy

1.Gibbs Gardens Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Gibbs Gardens  Gibbs Gardens  Gibbs Gardens
Page Categories  Public Garden  Public Garden  -
Marketing Objectives Other  Other  -
ECommerce Softwares  N/A  N/A  -

Gibbs Gardens Marketing Objectives Analysis: 

Gibbs Gardens has been operating in Public Garden for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and -.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Gibbs Gardens best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Gibbs Gardens Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Ảnh từ bài viết của Gibbs Gardens  World Class Gardens in North Georgia
Ad Copy Text  Open Mon - Sun. Pics taken Mon. 2/17 Millions of flower buds opening every day! Bloom Update:https:/...  New Blooms Appearing Daily!! Plan to visit often! AVOID THE LINES - PURCHASE TICKETS ONLINE Details...  -
Link Description  N/A  For ticket information and estimated touring times to Gibbs Gardens click here. Ask about our Annual Memberships!  -
Website Link  www.facebook.com  www.gibbsgardens.com  -
CTA    LEARN_MORE  -
Text Word Count 300  207  -
Like 4069  118  -

Gibbs Gardens Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Gibbs Gardens Top 1 ads got 4069 likes. Gibbs Gardens uses a sentence with the finishing touch title: “Ảnh từ bài viết của Gibbs Gardens”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Gibbs Gardens shared 300 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Gibbs Gardens should continue to optimize the ad content.

3.Gibbs Gardens Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  -
Ad Time   2020-02-20-2020-02-22  2019-04-17-2019-04-23  -
Landing Page Link  https://www.facebook.com/gibbsgardens/?refid=28&_ft_=adid.6166545581893:qid.6795537527218212102:mf_story_key.241152651325518718:is_sponsored.1:ei.AI@AQLopzq2BdZkrAS7EH_2V_1zACAz6a0KtBDm6aIOFjAJgKe8GElsS9SikzYyZg4VEVNG2k_TbkVYaLiZlNa05GlR:top_level_post_id.2353671318066323:content_owner_id_new.206757979424345:page_id.206757979424345:src.22:photo_attachments_list.%5B2353590648074390,2353611981405590,2353593101407478,2353614488072006%5D:story_location.5:story_attachment_style.album:view_time.1582209376:filter.h_nor:tds_flgs.3:actrs.206757979424345:page_insights.%7B%22206757979424345%22:%7B%22page_id%22:206757979424345,%22actor_id%22:206757979424345,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1581964783,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B2353671318066323%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:206757979424345,%22page_id%22:206757979424345,%22post_id%22:2353671318066323,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R  https://www.gibbsgardens.com/visit/tickets/?utm_source=Facebook&utm_medium=cpc&utm_campaign=Daffodil_Interests&utm_term=interest_targeting&utm_content=single_image   -

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Gibbs Gardens are successful.

Gibbs Gardens Creative Analysis: 

Gibbs Gardens placed a Image ad in 2020-02-20-2020-02-22, and got 4069 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Gibbs Gardens Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  United States  -
Language  Vietnamese  English  -

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Gibbs Gardens has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Gibbs Gardens Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-02-20-2020-02-22  2019-04-17-2019-04-23  -
During  3 days  7 days
Like  4069  118  -
Share  396  26  -
Comment  155  3  -

Advertising effectiveness is a direct manifestation of advertising. Gibbs Gardens ‘s Top 1 ad received 4069 likes, 396 shares, 155 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Gibbs Gardens, helping Gibbs Gardens to grasp the ad data more clearly.