Top Ads on GetYourGuide

GetYourGuide Background Introduction:

GetYourGuide is the place to book the best experiences your destination has to offer. Love where you’re going: book on www.getyourguide.com.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

GetYourGuide has been advertising and marketing on Facebook for many years. And GetYourGuide has placed 140 of ads on the Facebook platform in the last month. In the past few years,GetYourGuide has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for GetYourGuide on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for GetYourGuide. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from GetYourGuide.

BigSpy

1.GetYourGuide Top 3 Ads Basic Understanding

   top1  top2  top3
Name  GetYourGuide  GetYourGuide  GetYourGuide
Page Categories  Tour Agency  Tour Agency  Tour Agency
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

GetYourGuide Marketing Objectives Analysis: 

GetYourGuide has been operating in Tour Agency for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. GetYourGuide best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.GetYourGuide Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  The Virtual Mixologist Cocktail Creation Class  GetYourGuide Tours & activities online 
Ad Copy Text  It's time to take your at-home happy hour to the next level. Join this virtual cocktail creation cla...  Tired of choosing wine based on which has the cutest label? Us too. Take your wine knowledge up a no...  Explore the history of your destination with our online travel experiences. Find top-rated tours and...
Link Description  Follow an expert mixologist and learn a cocktail recipe through an interactive, live experience. Hear amazing industry stories along the way, and interact with fellow guests.  Tired of choosing wine based on which has the cutest label? Us too. Take your wine knowledge up a notch with local Italian guide, Davide. Tune in tomorrow at 4 PM CET on Facebook Live.  Gaudi’s Barcelona: Live Interactive Webinar
Website Link  bit.ly  www.facebook.com  www.getyourguide.com
CTA      BOOK_TRAVEL
Text Word Count 172  187  147
Like 10  101  24

GetYourGuide Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. GetYourGuide Top 1 ads got 10 likes. GetYourGuide uses a sentence with the finishing touch title: “The Virtual Mixologist Cocktail Creation Class”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. GetYourGuide shared 172 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. GetYourGuide should continue to optimize the ad content.

3.GetYourGuide Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-15-2020-06-17  2020-06-15-2020-06-17  2020-06-07-2020-06-17
Landing Page Link  https://www.getyourguide.com/activity/san-francisco-l61/the-virtual-mixologist-cocktail-creation-class-t387143/?utm_medium=social&utm_source=facebook&partner_id=6E5C6&cmp=brand&utm_campaign=world-at-home&utm_content=virtual-cocktail-160620&fbclid=IwAR3pWHhlZAQLBdo_VqZLH6AxSE836F0HwePe2eqlgXXwdgB1AKiQze5sxnI  https://www.facebook.com/GetYourGuide/?refid=28&_ft_=adid.23844985510460154:qid.6839391926695189517:mf_story_key.-2378105702216738759:is_sponsored.1:ei.AI@AQLZJJfv0OApJ3fU-hwrc_mZUyxfM7c2xGXVstc1sCQ8HK4MHYZeVRGgxOV6Jsgf-UuaLS1McF1Sg7jc07ferDlF:top_level_post_id.10157191984586080:content_owner_id_new.12541391079:page_id.12541391079:src.22:photo_id.10157191984346080:story_location.5:story_attachment_style.photo:view_time.1592419847:filter.h_nor:tds_flgs.3:actrs.12541391079:page_insights.%7B%2212541391079%22:%7B%22page_id%22:12541391079,%22page_id_type%22:%22page%22,%22actor_id%22:12541391079,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1592417900,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B10157191984586080%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:12541391079,%22page_id%22:12541391079,%22post_id%22:10157191984586080,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R   https://www.getyourguide.com/magazine/online-experiences/?utm_medium=paid_social&utm_source=facebook&utm_campaign=Global%7CENG%7CPERF%7CCONVERSIONS%7CDisplay_RegularProspecting_VirtualExperiences&utm_content=Global%7CENG%7CPERF%7Cfacebook%7CBroad%7CAudience-Prosp-EN%7CPro_Global%7CENG%7CPERF%7Cfacebook%7CLinkad_M116_T00_D00_IT0_IVirtualExperiences-gaudi&utm_id=5ede4a01ac93ab730b5c2216&campaign_id=23844711872010199&adgroup_id=23844917215860199&ad_id=23844917217390199&partner_id=C0B32

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by GetYourGuide are successful.

GetYourGuide Creative Analysis: 

GetYourGuide placed a Image ad in 2020-06-15-2020-06-17, and got 10 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.GetYourGuide Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Algeria  Algeria  Morocco
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

GetYourGuide has the best conversion in Algeria, and can advertise more in Algeria in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.GetYourGuide Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-15-2020-06-17  2020-06-15-2020-06-17  2020-06-07-2020-06-17
During  3 days  3 days 11 days 
Like  10  101  24
Share  3  3  1
Comment  0  0  1

Advertising effectiveness is a direct manifestation of advertising. GetYourGuide ‘s Top 1 ad received 10 likes, 3 shares, 0 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for GetYourGuide, helping GetYourGuide to grasp the ad data more clearly.