Top Ads on GetSmarter
GetSmarter Background Introduction:
We improve lives through better education.
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
GetSmarter has been advertising and marketing on Facebook for many years. And GetSmarter has placed 1153 of ads on the Facebook platform in the last month. In the past few years,GetSmarter has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for GetSmarter on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for GetSmarter. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from GetSmarter.
1.GetSmarter Top 3 Ads Basic Understanding
|Page Categories||Education||Education||Landmark & Historical Place|
GetSmarter Marketing Objectives Analysis:
GetSmarter has been operating in Education for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. GetSmarter best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.GetSmarter Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Study gene-editing||6-week FinTech online short course||Study online with LSE|
|Ad Copy Text||Realize the potential of gene-editing and CRISPR when fighting disease, optimizing food microbes, an...||Learn to analyze technologies revolutionizing the financial services industry through world-class co...||Don't miss the opportunity to develop the key skills needed to execute evidence-based policy evaluat...|
|Link Description||Online CRISPR course||FinTech with Harvard VPAL||Evaluate public policy.|
|Text Word Count||121||128||119|
GetSmarter Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. GetSmarter Top 1 ads got 817 likes. GetSmarter uses a sentence with the finishing touch title: “Study gene-editing”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. GetSmarter shared 121 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. GetSmarter should continue to optimize the ad content.
3.GetSmarter Top 3 Ads Creative Selection
|Landing Page Link||https://harvardx-onlinecourses.getsmarter.com/presentations/lp/harvard-gene-editing-applications-online-short-course/?utm_source=facebookcomb&utm_medium=paid_social&utm_campaign=FB-IG%7CHAR-CRS%7CNF-RHC-AN%7CUS-T1%7CNBD%7C-%7C-%7CINT&utm_campaignid=23844352465650044&utm_adsetid=23844352465780044&utm_contentid=23844352465660044&utm_placement=Facebook_Mobile_Feed&utm_site_source_name=fb&fbclid=IwAR2GGF8xkeMdueD08JnakxZ93Dymq8KLcWgOtJSwYiGrSz1fRCrbczcy-vY||https://harvardx-onlinecourses.getsmarter.com/presentations/lp/harvard-fintech-online-short-course/||https://www.getsmarter.com/courses/uk/lse-public-policy-analysis-online-certificate-course|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by GetSmarter are successful.
GetSmarter Creative Analysis:
GetSmarter placed a Image ad in 2020-04-10-2020-06-19, and got 817 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.GetSmarter Top 3 Ads Audience Analysis:
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
GetSmarter has the best conversion in India,China,Japan..., and can advertise more in India,China,Japan... in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.GetSmarter Top 3 Ads Performance Display
|During||71 days||84 days||58 days|
Advertising effectiveness is a direct manifestation of advertising. GetSmarter ‘s Top 1 ad received 817 likes, 198 shares, 77 comments in just 71 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for GetSmarter, helping GetSmarter to grasp the ad data more clearly.