Top Ads on Gespania

Gespania Background Introduction:

Inmobiliaria preocupada de desarrollar proyectos inmobiliarios únicos e innovadores, con espacios funcionales de buen diseño y que trasciendan en el tiempo

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Gespania has been advertising and marketing on Facebook for many years. And Gespania has placed 16 of ads on the Facebook platform in the last month. In the past few years,Gespania has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Gespania on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Gespania. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Gespania.

BigSpy

1.Gespania Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Gespania  Gespania  Gespania
Page Categories  Personal Website  Personal Website  Personal Website
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Gespania Marketing Objectives Analysis: 

Gespania has been operating in Personal Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Gespania best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Gespania Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Costa de Montemar, Concón  Edificio Egaña Style Para verte crecer ¡Aquí estamos! 
Ad Copy Text  Tu departamento en el sector más privilegiado de Concón. Sunset Boulevard y un equipamiento único...  Proyecta tu vida con estilo, en cómodos departamentos de 1, 2 y 3 dormitorios.  En una decisión tan importante para tu futuro, piensa en una inmobiliaria y constructora que sabe ...
Link Description  Venta en verde  Paga el pie hasta en 18 cuotas!  Gespania Inmobiliaria y Constructora
Website Link  gespania.cl  gespania.cl  gespania.cl
CTA  WATCH_MORE  GET_QUOTE  WATCH_MORE
Text Word Count 230  79  204
Like 9  6  5

Gespania Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Gespania Top 1 ads got 9 likes. Gespania uses a sentence with the finishing touch title: “Costa de Montemar, Concón”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Gespania shared 230 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is WATCH_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Gespania should continue to optimize the ad content.

3.Gespania Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Carousel  Video
Ad Time   2019-05-02-2019-05-06  2019-05-01-2019-05-06  2019-05-02-2019-05-06
Landing Page Link  https://gespania.cl/proyectos/edificio-sunset-arena/?utm_source=Facebook&utm_medium=Link%20Ad%20Video&utm_campaign=May19%20Sunset%20Arena%20Ubicacion  https://gespania.cl/proyectos/edificio-egana-style/?utm_source=Facebook&utm_medium=Leads&utm_campaign=MAY-ES-Barrio   https://gespania.cl/?utm_source=Facebook&utm_medium=Link%20Ad%20Video&utm_campaign=May19%20Branding%20In%20Market

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Gespania are successful.

Gespania Creative Analysis: 

Gespania placed a Video ad in 2019-05-02-2019-05-06, and got 9 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Gespania Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Chile  Chile  Chile
Language  Dutch  Spanish  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Gespania has the best conversion in Chile, and can advertise more in Chile in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Gespania Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-05-02-2019-05-06  2019-05-01-2019-05-06  2019-05-02-2019-05-06
During  5 days  6 days 5 days 
Like  9  6  5
Share  4  0  0
Comment  1  0  1

Advertising effectiveness is a direct manifestation of advertising. Gespania ‘s Top 1 ad received 9 likes, 4 shares, 1 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Gespania, helping Gespania to grasp the ad data more clearly.