Top Ads on Germany Tourism

Germany Tourism Background Introduction:

GermanyTourism

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Germany Tourism has been advertising and marketing on Facebook for many years. And Germany Tourism has placed 183 of ads on the Facebook platform in the last month. In the past few years,Germany Tourism has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Germany Tourism on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Germany Tourism. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Germany Tourism.

BigSpy

1.Germany Tourism Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Germany Tourism  Germany Tourism  Germany Tourism
Page Categories  Tourist Information Center  Tourist Information Center  Tourist Information Center
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Germany Tourism Marketing Objectives Analysis: 

Germany Tourism has been operating in Tourist Information Center for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Germany Tourism best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Germany Tourism Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  This is how Germany tastes!  This is how Germany tastes! Dreams become reality! ✨ 
Ad Copy Text  If you are seeking for the perfect shot on travels, you have to visit those places in Germany! #Ge...  If you are seeking for the perfect shot on travels, you have to visit those places in Germany! #Ge...  Let's go! How about discovering a wealth of breath-taking castles in Germany? #GermanyAwaitsYou
Link Description  #HomeMadeGermany  #HomeMadeGermany  N/A
Website Link  www.germany.travel  www.germany.travel  www.germany.travel
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 114  114  97
Like 121  31  320

Germany Tourism Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Germany Tourism Top 1 ads got 121 likes. Germany Tourism uses a sentence with the finishing touch title: “This is how Germany tastes! ”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Germany Tourism shared 114 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Germany Tourism should continue to optimize the ad content.

3.Germany Tourism Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2020-06-08-2020-06-20  2020-06-18-2020-06-20  2020-06-04-2020-06-19
Landing Page Link  https://www.germany.travel/en/ms/dreams-become-reality/off-the-beaten-track.html?fbclid=IwAR1TT7HWhhqYJ_deUZoFWMrtUBM8YYDVv52BI84fSi0gt-Az5I1VCDbGQdk  https://www.germany.travel/en/ms/dreams-become-reality/off-the-beaten-track.html   https://www.germany.travel/en/ms/dreams-become-reality/dreams-become-reality.html?etcc_med=STC_CC_ATTR_VALUE_SOCIAL&etcc_cmp=%23GermanyAwaitsYou&etcc_par=DZT&etcc_acy=Facebook/+Instagram&etcc_ctv=Englisch&etcc_var=n/a&etcc_grp&etcc_tar=Microsite&dzt_markt=Alle&dzt_thema=castles&dzt_lang=de&dzt_country=DE

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Germany Tourism are successful.

Germany Tourism Creative Analysis: 

Germany Tourism placed a Carousel ad in 2020-06-08-2020-06-20, and got 121 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Germany Tourism Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Romania,Netherlands,Belgium  Austria  Finland
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Germany Tourism has the best conversion in Romania,Netherlands,Belgium, and can advertise more in Romania,Netherlands,Belgium in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Germany Tourism Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-08-2020-06-20  2020-06-18-2020-06-20  2020-06-04-2020-06-19
During  13 days  3 days 16 days 
Like  121  31  320
Share  7  6  22
Comment  6  0  14

Advertising effectiveness is a direct manifestation of advertising. Germany Tourism ‘s Top 1 ad received 121 likes, 7 shares, 6 comments in just 13 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Germany Tourism, helping Germany Tourism to grasp the ad data more clearly.