Top Ads on Georgia Budget and Policy Institute

Georgia Budget and Policy Institute Background Introduction:

Nonpartisan think tank that produces research and state budget analysis to provide better education, health care and opportunity for everyone. @GaBudget

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Georgia Budget and Policy Institute has been advertising and marketing on Facebook for many years. And Georgia Budget and Policy Institute has placed 39 of ads on the Facebook platform in the last month. In the past few years,Georgia Budget and Policy Institute has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Georgia Budget and Policy Institute on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Georgia Budget and Policy Institute. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Georgia Budget and Policy Institute.

BigSpy

1.Georgia Budget and Policy Institute Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Georgia Budget and Policy Institute  Georgia Budget and Policy Institute  Georgia Budget and Policy Institute
Page Categories  Nonprofit Organization  Nonprofit Organization  Nonprofit Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

Georgia Budget and Policy Institute Marketing Objectives Analysis: 

Georgia Budget and Policy Institute has been operating in Nonprofit Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Georgia Budget and Policy Institute best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Georgia Budget and Policy Institute Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Implement Immigrant-Inclusive Policies During the COVID-19 Crisis - Georgia Budget and Policy Institute  N/A COVID-19 Update: State and Federal Unemployment Insurance Changes in Georgia - Georgia Budget and Policy Institute 
Ad Copy Text  no setting  no setting  no setting
Link Description  Key Takeaways Thus far, many state and federal efforts to mitigate the health and economic effects of COVID-19 have excluded some or all immigrants. One out of every 10 Georgians is an immigrant; addressing their health and economic wellbeing is critical. Georgia should extend emergency Medicaid, wh...  N/A  Unemployment insurance (UI) provides compensation to workers recently laid off due to no fault of their own. Georgia is expected to see unprecedented demand in UI during the coronavirus pandemic. Estimates show the economy will shed up to 608,000 jobs before the summer months, with the brunt of job....
Website Link  gbpi.org  gbpi.org  gbpi.org
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 0  0  0
Like 0  0  0

Georgia Budget and Policy Institute Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Georgia Budget and Policy Institute Top 1 ads got 0 likes. Georgia Budget and Policy Institute uses a sentence with the finishing touch title: “Implement Immigrant-Inclusive Policies During the COVID-19 Crisis - Georgia Budget and Policy Institute”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Georgia Budget and Policy Institute shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Georgia Budget and Policy Institute should continue to optimize the ad content.

3.Georgia Budget and Policy Institute Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Image
Ad Time   2020-04-30-2020-05-20  2020-03-10-2020-05-20  2020-04-14-2020-05-20
Landing Page Link  https://gbpi.org/2020/implement-immigrant-inclusive-policies-during-the-covid-19-crisis/  https://gbpi.org/2020/extend-postpartum-medicaid-coverage/   https://gbpi.org/2020/covid-19-update-state-and-federal-unemployment-insurance-changes-in-georgia/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Georgia Budget and Policy Institute are successful.

Georgia Budget and Policy Institute Creative Analysis: 

Georgia Budget and Policy Institute placed a Image ad in 2020-04-30-2020-05-20, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Georgia Budget and Policy Institute Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  United States  United States
Language  English  French  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Georgia Budget and Policy Institute has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Georgia Budget and Policy Institute Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-30-2020-05-20  2020-03-10-2020-05-20  2020-04-14-2020-05-20
During  21 days  72 days 37 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Georgia Budget and Policy Institute ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 21 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Georgia Budget and Policy Institute, helping Georgia Budget and Policy Institute to grasp the ad data more clearly.