Top Ads on Generali Vietnam

Generali Vietnam Background Introduction:

Chào mừng bạn đến với trang Facebook chính thức của Generali Việt Nam. Welcome to the official Facebook Fan Page of Generali Vietnam.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Generali Vietnam has been advertising and marketing on Facebook for many years. And Generali Vietnam has placed 171 of ads on the Facebook platform in the last month. In the past few years,Generali Vietnam has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Generali Vietnam on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Generali Vietnam. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Generali Vietnam.

BigSpy

1.Generali Vietnam Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Generali Vietnam  Generali Vietnam  Generali Vietnam
Page Categories  Insurance Company  Insurance Company  Insurance Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Generali Vietnam Marketing Objectives Analysis: 

Generali Vietnam has been operating in Insurance Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Generali Vietnam best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Generali Vietnam Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Bảo Hiểm Sức Khỏe Cá Nhân  Bảo Hiểm Sức Khỏe Bảo Hiểm Sức Khỏe 
Ad Copy Text   3 Gói Bảo Hiểm Sức Khỏe VITA - Sống Như Ý Cho Cả Nhà Lựa Chọn Theo Từng Độ...  -   BHSK VITA - Sống Như Ý có hệ thống bệnh viện bảo lãnh cao cấp toàn quốc: Mekon...
Link Description  Quyền Lợi Bảo Hiểm Đến 400 Triệu/Năm  Quyền Lợi Bảo Hiểm Đến 400 Triệu/Năm  Quyền Lợi Bảo Hiểm Đến 400 Triệu/Năm
Website Link  vita-song-nhu-y.genvita.vn  vita-song-nhu-y.genvita.vn  vita-song-nhu-y.genvita.vn
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 636  340  378
Like 279  333  328

Generali Vietnam Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Generali Vietnam Top 1 ads got 279 likes. Generali Vietnam uses a sentence with the finishing touch title: “Bảo Hiểm Sức Khỏe Cá Nhân”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Generali Vietnam shared 636 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Generali Vietnam should continue to optimize the ad content.

3.Generali Vietnam Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Image
Ad Time   2020-04-14-2020-06-15  2020-05-04-2020-06-13  2020-04-26-2020-06-13
Landing Page Link  https://vita-song-nhu-y.genvita.vn/?utm_source=facebook&utm_medium=conversion&utm_campaign=vitasny_alwayson&utm_content=insurance-interest&fbclid=IwAR2pnklR25pZ5ZEdj2ZXj_RGZwwvXQR6vcMc7u3ZseoC0J9pr0n9sO7iZo8  https://vita-song-nhu-y.genvita.vn/?utm_source=facebook&utm_medium=conversion&utm_campaign=vitasny_alwayson&utm_content=remarketing&fbclid=IwAR146Goir2iy04nPR6qiDYDjT3Dxy0kMrLCAKW7eeVkbshjJT6aXefUeFI4   https://vita-song-nhu-y.genvita.vn/?utm_source=facebook&utm_medium=conversion&utm_campaign=vitasny_alwayson&utm_content=remarketing

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Generali Vietnam are successful.

Generali Vietnam Creative Analysis: 

Generali Vietnam placed a Carousel ad in 2020-04-14-2020-06-15, and got 279 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Generali Vietnam Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Vietnam  Vietnam
Language  Vietnamese  Vietnamese  Vietnamese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Generali Vietnam has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Generali Vietnam Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-14-2020-06-15  2020-05-04-2020-06-13  2020-04-26-2020-06-13
During  63 days  41 days 49 days 
Like  279  333  328
Share  17  10  9
Comment  19  20  20

Advertising effectiveness is a direct manifestation of advertising. Generali Vietnam ‘s Top 1 ad received 279 likes, 17 shares, 19 comments in just 63 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Generali Vietnam, helping Generali Vietnam to grasp the ad data more clearly.