Top Ads on General Assembly

General Assembly Background Introduction:

General Assembly empowers professionals through dynamic courses in coding, business, data, and design.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

General Assembly has been advertising and marketing on Facebook for many years. And General Assembly has placed 500 of ads on the Facebook platform in the last month. In the past few years,General Assembly has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for General Assembly on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for General Assembly. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from General Assembly.

BigSpy

1.General Assembly Top 3 Ads Basic Understanding

   top1  top2  top3
Name  General Assembly  General Assembly  General Assembly
Page Categories  School  School  School
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

General Assembly Marketing Objectives Analysis: 

General Assembly has been operating in School for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. General Assembly best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.General Assembly Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  FREE: Intro to Data Analytics Workshop (Online)  FREE: Intro to HTML & CSS Workshop (Online) FREE: Intro to Data Analytics Workshop (Online) 
Ad Copy Text  Join our FREE intro workshop and learn the basics of a powerful framework for interpreting data. Si...  Join our FREE intro workshop and learn to code a page from scratch from an expert instructor! Sign ...  Join our FREE intro workshop and learn the basics of a powerful framework for interpreting data. Si...
Link Description  Regardless of your industry or role, fluency in the language of data analytics will allow you to contribute to data driven decision making  Start speaking the language of the 21st century. In this workshop taught by an industry pro, you'll learn the basics of the two languages that power every website you see.  Regardless of your industry or role, fluency in the language of data analytics will allow you to contribute to data driven decision making
Website Link  r2.kittys.co  r2.kittys.co  r2.kittys.co
CTA  SIGN_UP  SIGN_UP  SIGN_UP
Text Word Count 136  133  136
Like 0  357  0

General Assembly Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. General Assembly Top 1 ads got 0 likes. General Assembly uses a sentence with the finishing touch title: “FREE: Intro to Data Analytics Workshop (Online)”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. General Assembly shared 136 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. General Assembly should continue to optimize the ad content.

3.General Assembly Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-11-2020-06-19  2020-06-01-2020-06-18  2020-06-11-2020-06-18
Landing Page Link  https://generalassemb.ly/education/intro-to-data-analytics-livestream/london/105890?utm_source=facebook&utm_medium=paid-social-pro-ntf&utm_content=event-lander&utm_campaign=%7B%7Badset.name%7D%7D&kittys_placement=%7B%7Bplacement%7D%7D&kittys_creative=an-stock-remote-cwe-v2&utm_term=105890  https://generalassemb.ly/education/intro-to-coding-html-css-livestream/atlanta/106777?utm_source%3Dfacebook&utm_medium=paid-social-pro-ntf&utm_content=event-lander&utm_campaign=intro_%7B%7Badset.name%7D%7D_html-icon-cwe&utm_term=106777   https://generalassemb.ly/education/intro-to-data-analytics-livestream/phoenix/106980?utm_source%3Dfacebook&utm_medium=paid-social-pro-ntf&utm_content=event-lander&utm_campaign=Intro_Phoenix_Direct_Lookalike-1P-Data-Purchase&kittys_placement=Facebook_Mobile_Feed&kittys_creative=an-icon-remote-cwe-v2&utm_term=106980

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by General Assembly are successful.

General Assembly Creative Analysis: 

General Assembly placed a Image ad in 2020-06-11-2020-06-19, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.General Assembly Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United Kingdom  Nepal,Morocco,United States...  Dominican
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

General Assembly has the best conversion in United Kingdom, and can advertise more in United Kingdom in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.General Assembly Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-11-2020-06-19  2020-06-01-2020-06-18  2020-06-11-2020-06-18
During  9 days  18 days 8 days 
Like  0  357  0
Share  0  63  0
Comment  0  10  0

Advertising effectiveness is a direct manifestation of advertising. General Assembly ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 9 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for General Assembly, helping General Assembly to grasp the ad data more clearly.