Top Ads on Gelson's Markets

Gelson's Markets Background Introduction:

Visit Gelson's for the best quality fresh foods and selection of fine grocery products. www.gelsons.com

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Gelson's Markets has been advertising and marketing on Facebook for many years. And Gelson's Markets has placed 64 of ads on the Facebook platform in the last month. In the past few years,Gelson's Markets has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Gelson's Markets on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Gelson's Markets. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Gelson's Markets.

BigSpy

1.Gelson's Markets Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Gelson's Markets  Gelson's Markets  Gelson's Markets
Page Categories  Specialty Grocery Store  Specialty Grocery Store  Specialty Grocery Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Gelson's Markets Marketing Objectives Analysis: 

Gelson's Markets has been operating in Specialty Grocery Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Gelson's Markets best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Gelson's Markets Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Gelson's Talks with Siggi's at the Natural Products Expo West 2019  Gelson's Westlake Village Wine and Craft Beer Bar Gelson's Talks with Flax4Life at the Natural Products Expo West 2019 
Ad Copy Text  Gelson's Staff Nutritionist, Sarah Wright, talks with Siggi Hilmarsson with siggi's at the Natural P...  NEW! Visit Gelson's Westlake Village Wine Bar for happy hour. Save $2 off any wine or beer by the gl...  Gelson's Grocery Category Manager, Anna Deitch, talks with Sarah Bishop with Flax4Life at the Natura...
Link Description  N/A  Located inside the Westlake Plaza, this Gelson’s location has everything for the busy family on the go as well a those who prefer to take their time when visiting a gourmet grocery store. We offer our customers a wide range of services, including freshly made sushi, an olive cart, and a salad bar....  N/A
Website Link  www.facebook.com  www.gelsons.com  www.facebook.com
CTA    GET_DIRECTIONS  
Text Word Count 319  126  249
Like 36  5  21

Gelson's Markets Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Gelson's Markets Top 1 ads got 36 likes. Gelson's Markets uses a sentence with the finishing touch title: “Gelson's Talks with Siggi's at the Natural Products Expo West 2019”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Gelson's Markets shared 319 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Gelson's Markets should continue to optimize the ad content.

3.Gelson's Markets Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Video
Ad Time   2019-04-18-2019-05-08  2019-05-06-2019-05-08  2019-04-23-2019-05-08
Landing Page Link  https://www.facebook.com/ilovegelsons/videos/433562137411298/  https://www.gelsons.com/stores/view-store.1074118.html   https://www.facebook.com/155897074444221/posts/2397695473597692/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Gelson's Markets are successful.

Gelson's Markets Creative Analysis: 

Gelson's Markets placed a Video ad in 2019-04-18-2019-05-08, and got 36 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Gelson's Markets Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Gelson's Markets has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Gelson's Markets Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-18-2019-05-08  2019-05-06-2019-05-08  2019-04-23-2019-05-08
During  21 days  3 days 16 days 
Like  36  5  21
Share  5  0  1
Comment  2  1  2

Advertising effectiveness is a direct manifestation of advertising. Gelson's Markets ‘s Top 1 ad received 36 likes, 5 shares, 2 comments in just 21 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Gelson's Markets, helping Gelson's Markets to grasp the ad data more clearly.