Top Ads on Gears POP

Gears POP Background Introduction:

Gears POP! is a new mobile Gears experience with a Funko twist!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Gears POP has been advertising and marketing on Facebook for many years. And Gears POP has placed 86 of ads on the Facebook platform in the last month. In the past few years,Gears POP has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Gears POP on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Gears POP. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Gears POP.

BigSpy

1.Gears POP Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Gears POP  Gears POP  Gears POP
Page Categories  Video Game  Video Game  Video Game
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Gears POP Marketing Objectives Analysis: 

Gears POP has been operating in Video Game for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Gears POP best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Gears POP Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Gears of War Meets Funko Pop!  Gears POP! Gears of War a lo Funko Pop! 
Ad Copy Text  Build your squad any way you want  Battle for sweet rewards and epic bounties!  ¡Pelea por premios geniales y recompensas épicas!
Link Description  N/A  N/A  N/A
Website Link  itunes.apple.com  play.google.com  play.google.com
CTA  PLAY_GAME  PLAY_GAME  PLAY_GAME
Text Word Count 34  43  51
Like 21  358  45

Gears POP Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Gears POP Top 1 ads got 21 likes. Gears POP uses a sentence with the finishing touch title: “Gears of War Meets Funko Pop!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Gears POP shared 34 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is PLAY_GAME.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Gears POP should continue to optimize the ad content.

3.Gears POP Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-05-22-2020-05-28  2019-11-21-2020-05-02  2020-03-02-2020-05-02
Landing Page Link  http://itunes.apple.com/app/id1437301951  http://play.google.com/store/apps/details?id=com.microsoft.gearspop   http://play.google.com/store/apps/details?id=com.microsoft.gearspop

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Gears POP are successful.

Gears POP Creative Analysis: 

Gears POP placed a Video ad in 2020-05-22-2020-05-28, and got 21 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Gears POP Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Israel  Latvia  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Gears POP has the best conversion in Israel, and can advertise more in Israel in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Gears POP Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-22-2020-05-28  2019-11-21-2020-05-02  2020-03-02-2020-05-02
During  7 days  164 days 62 days 
Like  21  358  45
Share  1  29  7
Comment  4  20  2

Advertising effectiveness is a direct manifestation of advertising. Gears POP ‘s Top 1 ad received 21 likes, 1 shares, 4 comments in just 7 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Gears POP, helping Gears POP to grasp the ad data more clearly.