Top Ads on Gazeta do Povo

Gazeta do Povo Background Introduction:

Olá. Este é um lugar para trocar informações, debater e refletir sobre temas de interesse do povo paranaense, do Brasil e do Mundo. Participe.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Gazeta do Povo has been advertising and marketing on Facebook for many years. And Gazeta do Povo has placed 74 of ads on the Facebook platform in the last month. In the past few years,Gazeta do Povo has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Gazeta do Povo on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Gazeta do Povo. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Gazeta do Povo.


1.Gazeta do Povo Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Gazeta do Povo  Gazeta do Povo  Gazeta do Povo
Page Categories  Newspaper  Newspaper  Newspaper
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Gazeta do Povo Marketing Objectives Analysis: 

Gazeta do Povo has been operating in Newspaper for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Gazeta do Povo best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Gazeta do Povo Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  O melhor mês para você assinar a Gazeta chegou.  Uma breve história da desobediência civil, a arma do cidadão contra leis imorais. Helo Lopes 
Ad Copy Text  A melhor oportunidade de assinar a Gazeta do Povo é agora. Assine com preço especial pelo resto do...  "O empresário Elon Musk simplesmente se cansou das leis que paralisaram a economia norte-americana....  Acompanhe um dos jornalistas políticos mais tradicionais do Brasil. Inscreva-se na newsletter do ...
Link Description  Queremos construir uma sociedade melhor com o seu apoio. Conheça os planos de assinatura do Jornal Gazeta do Povo e faça parte desta transformação.  O bilionário Elon Musk foi o mais recente "revolucionário pacífico" a usar o princípio da desobediência civil contra uma lei que ele considera imoral.  N/A
Website Link
Text Word Count 105  293  106
Like 19  441  3

Gazeta do Povo Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Gazeta do Povo Top 1 ads got 19 likes. Gazeta do Povo uses a sentence with the finishing touch title: “O melhor mês para você assinar a Gazeta chegou.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Gazeta do Povo shared 105 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Gazeta do Povo should continue to optimize the ad content.

3.Gazeta do Povo Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-14-2020-06-16  2020-05-20-2020-06-01  2020-05-28-2020-05-28
Landing Page Link,%22page_id_type%22:%22page%22,%22actor_id%22:149698499571,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1586797987,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B10160712811119572%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:149698499571,%22page_id%22:149698499571,%22post_id%22:10160712811119572,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=Cl-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Gazeta do Povo are successful.

Gazeta do Povo Creative Analysis: 

Gazeta do Povo placed a Image ad in 2020-06-14-2020-06-16, and got 19 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Gazeta do Povo Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Brazil  Brazil  N/A
Language  Portuguese  Portuguese  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Gazeta do Povo has the best conversion in Brazil, and can advertise more in Brazil in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Gazeta do Povo Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-14-2020-06-16  2020-05-20-2020-06-01  2020-05-28-2020-05-28
During  3 days  13 days 1 days 
Like  19  441  3
Share  2  128  0
Comment  2  22  0

Advertising effectiveness is a direct manifestation of advertising. Gazeta do Povo ‘s Top 1 ad received 19 likes, 2 shares, 2 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Gazeta do Povo, helping Gazeta do Povo to grasp the ad data more clearly.