Top Ads on Gavi, the Vaccine Alliance

Gavi, the Vaccine Alliance Background Introduction:

Saving children’s lives and protecting people’s health by increasing equitable use of vaccines.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Gavi, the Vaccine Alliance has been advertising and marketing on Facebook for many years. And Gavi, the Vaccine Alliance has placed 51 of ads on the Facebook platform in the last month. In the past few years,Gavi, the Vaccine Alliance has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Gavi, the Vaccine Alliance on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Gavi, the Vaccine Alliance. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Gavi, the Vaccine Alliance.

BigSpy

1.Gavi, the Vaccine Alliance Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Gavi, the Vaccine Alliance  Gavi, the Vaccine Alliance  Gavi, the Vaccine Alliance
Page Categories  Nonprofit Organization  Nonprofit Organization  Nonprofit Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Gavi, the Vaccine Alliance Marketing Objectives Analysis: 

Gavi, the Vaccine Alliance has been operating in Nonprofit Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Gavi, the Vaccine Alliance best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Gavi, the Vaccine Alliance Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Could COVID-19 ever be eradicated?  How the world changed on 4 June How are Gavi's private sector partners stepping up to help fight COVID-19? 
Ad Copy Text  “A strong, well-resourced effort with effective global cooperation would likely be needed for year...  The Global Vaccine Summit was an unprecedented display of solidarity from world leaders – includin...  Despite the devastating economic impact this pandemic has had on businesses across the world, many a...
Link Description  Ideally, humanity would end COVID-19 by eradicating it so there are no new cases globally even in the absence of preventive measures. However, experience with other disease eradication programmes indicates that this will be very challenging, and may not be technically feasible.  On 4 June, global leaders met at a virtual event to pledge support for Gavi, the Vaccine Alliance, and in the process made history by reaching new global health milestones  Despite the devastating economic impact this pandemic has had on businesses across the world, many are doing their part to bring this crisis to an end.
Website Link  bit.ly  bit.ly  bit.ly
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 221  250  240
Like 325  1054  1973

Gavi, the Vaccine Alliance Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Gavi, the Vaccine Alliance Top 1 ads got 325 likes. Gavi, the Vaccine Alliance uses a sentence with the finishing touch title: “Could COVID-19 ever be eradicated?”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Gavi, the Vaccine Alliance shared 221 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Gavi, the Vaccine Alliance should continue to optimize the ad content.

3.Gavi, the Vaccine Alliance Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-16-2020-06-20  2020-06-11-2020-06-20  2020-06-11-2020-06-18
Landing Page Link  https://www.gavi.org/vaccineswork/could-covid-19-ever-be-eradicated  https://www.gavi.org/vaccineswork/how-world-changed-4-june   https://www.gavi.org/vaccineswork/how-are-private-sector-partners-stepping-help-gavi-fight-covid-19?fbclid=IwAR1NWlajHB1P7kXs4ItIMJ_9jtGcOYKlCPcMZ1bZOw1BGZBso2zGk10Z55Q

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Gavi, the Vaccine Alliance are successful.

Gavi, the Vaccine Alliance Creative Analysis: 

Gavi, the Vaccine Alliance placed a Image ad in 2020-06-16-2020-06-20, and got 325 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Gavi, the Vaccine Alliance Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Philippines  Philippines  Philippines
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Gavi, the Vaccine Alliance has the best conversion in Philippines, and can advertise more in Philippines in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Gavi, the Vaccine Alliance Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-16-2020-06-20  2020-06-11-2020-06-20  2020-06-11-2020-06-18
During  5 days  10 days 8 days 
Like  325  1054  1973
Share  41  204  127
Comment  20  206  100

Advertising effectiveness is a direct manifestation of advertising. Gavi, the Vaccine Alliance ‘s Top 1 ad received 325 likes, 41 shares, 20 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Gavi, the Vaccine Alliance, helping Gavi, the Vaccine Alliance to grasp the ad data more clearly.