Top Ads on Gatorade Philippines

Gatorade Philippines Background Introduction:

http://www.gatorade.com.ph Fueling athletic achievement for over 45 years

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Gatorade Philippines has been advertising and marketing on Facebook for many years. And Gatorade Philippines has placed 17 of ads on the Facebook platform in the last month. In the past few years,Gatorade Philippines has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Gatorade Philippines on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Gatorade Philippines. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Gatorade Philippines.

BigSpy

1.Gatorade Philippines Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Gatorade Philippines  Gatorade Philippines  Gatorade Philippines
Page Categories  Brand  Brand  Brand
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Gatorade Philippines Marketing Objectives Analysis: 

Gatorade Philippines has been operating in Brand for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Gatorade Philippines best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Gatorade Philippines Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Gatorade Ion  Gatorade Ion #GatoradeIon 
Ad Copy Text  Make sure your body's in check! Stay safe and hydrated with #GatoradeIon.  No matter what you're up to, you definitely need to stay hydrated. #GatoradeIon's newest ambassador ...  Why pick a hydration drink with ions? To keep your body in balance. #GatoradeIon
Link Description  N/A  N/A  N/A
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA      
Text Word Count 73  184  80
Like 1942  333  2206

Gatorade Philippines Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Gatorade Philippines Top 1 ads got 1942 likes. Gatorade Philippines uses a sentence with the finishing touch title: “Gatorade Ion”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Gatorade Philippines shared 73 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Gatorade Philippines should continue to optimize the ad content.

3.Gatorade Philippines Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-12-2020-06-18  2020-06-16-2020-06-18  2020-04-21-2020-04-29
Landing Page Link  https://www.facebook.com/395203751117204/posts/616307032340207/  https://www.facebook.com/GatoradeIon/videos/568110370553750/   https://www.facebook.com/395203751117204/posts/585440778760166/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Gatorade Philippines are successful.

Gatorade Philippines Creative Analysis: 

Gatorade Philippines placed a Video ad in 2020-06-12-2020-06-18, and got 1942 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Gatorade Philippines Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  Portuguese  Portuguese  Portuguese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Gatorade Philippines has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Gatorade Philippines Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-12-2020-06-18  2020-06-16-2020-06-18  2020-04-21-2020-04-29
During  7 days  3 days 9 days 
Like  1942  333  2206
Share  65  122  79
Comment  24  80  16

Advertising effectiveness is a direct manifestation of advertising. Gatorade Philippines ‘s Top 1 ad received 1942 likes, 65 shares, 24 comments in just 7 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Gatorade Philippines, helping Gatorade Philippines to grasp the ad data more clearly.