Top Ads on Gateway Church

Gateway Church Background Introduction:

Gateway Church is a multi-campus church in the Dallas/Fort Worth Metroplex.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Gateway Church has been advertising and marketing on Facebook for many years. And Gateway Church has placed 36 of ads on the Facebook platform in the last month. In the past few years,Gateway Church has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Gateway Church on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Gateway Church. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Gateway Church.

BigSpy

1.Gateway Church Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Gateway Church  Gateway Church  Gateway Church
Page Categories  Christian Church  Christian Church  Christian Church
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Gateway Church Marketing Objectives Analysis: 

Gateway Church has been operating in Christian Church for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Gateway Church best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Gateway Church Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Gateway Church  You are not alone. Gateway Church 
Ad Copy Text  Need help? Feeling alone? We want to connect with you! Reach out to us today.  Life is ALWAYS better together! Connect with us today and let us know how we can walk alongside you.  Need help? Feeling alone? We want to connect with you! Reach out to us today.
Link Description  N/A  Looking for help? We’re here for you.  N/A
Website Link  help.gatewaypeople.com  help.gatewaypeople.com  help.gatewaypeople.com
CTA  CONTACT_US  CONTACT_US  CONTACT_US
Text Word Count 77  100  77
Like 80  4  62

Gateway Church Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Gateway Church Top 1 ads got 80 likes. Gateway Church uses a sentence with the finishing touch title: “Gateway Church”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Gateway Church shared 77 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is CONTACT_US.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Gateway Church should continue to optimize the ad content.

3.Gateway Church Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Carousel
Ad Time   2020-05-07-2020-06-18  2020-06-04-2020-06-04  2020-04-23-2020-05-26
Landing Page Link  https://help.gatewaypeople.com/?fbclid=IwAR3xgjVy-ayzyjSv38lm35zJ67574oTIT3RK3t47nc9I4gvv13NrZzDWLFU  https://help.gatewaypeople.com/?fbclid=IwAR33llOCCvshoa9H5YLHLHO3sRKHCGB0vKO-cMNocwXWqMPaY1t1Av-zWgc   https://help.gatewaypeople.com/?fbclid=IwAR1EHWwucElOLVPWPd9ZWnAhFKxrTDbxNC_5vPQigKK0g_9imnpYmmr0aKU

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Gateway Church are successful.

Gateway Church Creative Analysis: 

Gateway Church placed a Carousel ad in 2020-05-07-2020-06-18, and got 80 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Gateway Church Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Gateway Church has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Gateway Church Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-07-2020-06-18  2020-06-04-2020-06-04  2020-04-23-2020-05-26
During  43 days  1 days 34 days 
Like  80  4  62
Share  3  0  4
Comment  2  0  4

Advertising effectiveness is a direct manifestation of advertising. Gateway Church ‘s Top 1 ad received 80 likes, 3 shares, 2 comments in just 43 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Gateway Church, helping Gateway Church to grasp the ad data more clearly.