Top Ads on Game Review

Game Review Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Game Review has been advertising and marketing on Facebook for many years. And Game Review has placed 39 of ads on the Facebook platform in the last month. In the past few years,Game Review has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Game Review on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Game Review. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Game Review.

BigSpy

1.Game Review Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Game Review  Game Review  Game Review
Page Categories  Video Game  Video Game  Video Game
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Game Review Marketing Objectives Analysis: 

Game Review has been operating in Video Game for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Game Review best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Game Review Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Conquerors: Zaman  Conquerors: Zaman Conquerors: Zaman 
Ad Copy Text  Want to play this mobile game? Hit the "Like" button!  Want to play this mobile game? Hit the "Like" button!  Want to play this mobile game? Hit the "Like" button!
Link Description  Trò chơi điện tử  Видеоигра  Videojuego
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA  LIKE_PAGE  LIKE_PAGE  LIKE_PAGE
Text Word Count 53  53  53
Like 6  8  7

Game Review Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Game Review Top 1 ads got 6 likes. Game Review uses a sentence with the finishing touch title: “Conquerors: Zaman”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Game Review shared 53 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LIKE_PAGE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Game Review should continue to optimize the ad content.

3.Game Review Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-09-2020-06-11  2020-06-09-2020-06-11  2020-06-09-2020-06-11
Landing Page Link  https://www.facebook.com/GamereviewEN/  https://www.facebook.com/GamereviewEN/?_sref_=147366690199583&refid=28&_ft_=adid.23844914515350429:qid.6837234594094340359:mf_story_key.-713937585215874566:is_sponsored.1:ei.AI@AQJ3lP5OmXmzEwdht-FvXYDk0kguzUskZs8s1QeGFJN5gi0WObG847bwKiVf87kOiEhW90hv4qgnyFDscCcSQ6Xq:top_level_post_id.147366696866249:content_owner_id_new.102355528034033:page_id.102355528034033:src.22:story_location.5:story_attachment_style.share:view_time.1591916780:filter.h_nor:tds_flgs.3:actrs.102355528034033:page_insights.%7B%22102355528034033%22:%7B%22page_id%22:102355528034033,%22page_id_type%22:%22page%22,%22actor_id%22:102355528034033,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1591765990,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B147366696866249%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:102355528034033,%22page_id%22:102355528034033,%22post_id%22:147366696866249,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R   https://www.facebook.com/GamereviewEN/?_sref_=147364936866425&refid=28&_ft_=adid.23844914463440429:qid.6837069186762179098:mf_story_key.6835609582289695912:is_sponsored.1:ei.AI@AQKSgW6ETorGrqTSJxLcOMRlbj035com9MLoBNMLJMM8SX2U1wuA4CfdqFdXyuPypDUcHTrjLRQvDEDBU2pbt3so:top_level_post_id.147364933533092:content_owner_id_new.102355528034033:page_id.102355528034033:src.22:story_location.5:story_attachment_style.share:view_time.1591878390:filter.h_nor:tds_flgs.3:actrs.102355528034033:page_insights.%7B%22102355528034033%22:%7B%22page_id%22:102355528034033,%22page_id_type%22:%22page%22,%22actor_id%22:102355528034033,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1591765635,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B147364933533092%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:102355528034033,%22page_id%22:102355528034033,%22post_id%22:147364933533092,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Game Review are successful.

Game Review Creative Analysis: 

Game Review placed a Image ad in 2020-06-09-2020-06-11, and got 6 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Game Review Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Thailand  Thailand
Language  Vietnamese  Macedonian  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Game Review has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Game Review Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-09-2020-06-11  2020-06-09-2020-06-11  2020-06-09-2020-06-11
During  3 days  3 days 3 days 
Like  6  8  7
Share  0  0  0
Comment  1  0  0

Advertising effectiveness is a direct manifestation of advertising. Game Review ‘s Top 1 ad received 6 likes, 0 shares, 1 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Game Review, helping Game Review to grasp the ad data more clearly.