Top Ads on Galeries Lafayette

Galeries Lafayette Background Introduction:

Bienvenue dans l'univers de la mode, beauté, accessoire et maison des Galeries Lafayette !

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Galeries Lafayette has been advertising and marketing on Facebook for many years. And Galeries Lafayette has placed 76 of ads on the Facebook platform in the last month. In the past few years,Galeries Lafayette has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Galeries Lafayette on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Galeries Lafayette. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Galeries Lafayette.

BigSpy

1.Galeries Lafayette Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Galeries Lafayette  Galeries Lafayette  Galeries Lafayette
Page Categories  Department Store  Department Store  Department Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Galeries Lafayette Marketing Objectives Analysis: 

Galeries Lafayette has been operating in Department Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Galeries Lafayette best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Galeries Lafayette Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  AM.PM. aux Galeries Lafayette  La fête des pères aux Galeries Lafayette La sélection Bain 2020 des Galeries Lafayette 
Ad Copy Text   Pour l'été 2020, les Galeries Lafayette présentent une nouvelle collection AM.PM. Teintes douces...   Dépêchez-vous! Plus que quelques jours pour trouver le cadeau idéal pour la fête des pères ce ...  ☀Aux premiers rayons du soleil, direction la Mer, mais tout d'abord, Escale aux Galeries Lafayette...
Link Description  Bienvenue dans l'univers de la mode, beauté, accessoire et maison des Galeries Lafayette!  N/A  N/A
Website Link  ea.galerieslafayette.com  www.facebook.com  www.facebook.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 294  404  613
Like 7  125  34

Galeries Lafayette Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Galeries Lafayette Top 1 ads got 7 likes. Galeries Lafayette uses a sentence with the finishing touch title: “AM.PM. aux Galeries Lafayette”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Galeries Lafayette shared 294 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Galeries Lafayette should continue to optimize the ad content.

3.Galeries Lafayette Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-06-19-2020-06-19  2020-06-15-2020-06-18  2020-06-16-2020-06-18
Landing Page Link  https://www.galerieslafayette.com/b/am+pm+?utm_source=facebook&ectrans=1&utm_campaign=202006_BRAND_TG_ALWAYSON_AMPM_SOCIAL_INTERESTS_PAGE_POST_RSU_&utm_medium=social&utm_content=image  https://www.facebook.com/galerieslafayette/?_sref_=10158774205529767&refid=28&_ft_=adid.6178158670798:qid.6839752630861977114:mf_story_key.-5466123165015746120:is_sponsored.1:ei.AI@AQIOdpjkqcUwrOA7JhhrZYdbxChpLa4SBXoL0gfXUsRlDlNJzAPmHvuiF5RVEjuqDvDuYwuq2-OYwJp9MQo9PmVp:top_level_post_id.10158774205539767:content_owner_id_new.51624954766:call_to_action_type.LEARN_MORE:page_id.51624954766:src.22:story_location.5:story_attachment_style.rich_media_collection:view_time.1592503701:filter.h_nor:tds_flgs.3:actrs.51624954766:page_insights.%7B%2251624954766%22:%7B%22page_id%22:51624954766,%22page_id_type%22:%22page%22,%22actor_id%22:51624954766,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1592318111,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B10158774205539767%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:51624954766,%22page_id%22:51624954766,%22post_id%22:10158774205539767,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R   https://www.facebook.com/51624954766/posts/10158777253189767/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Galeries Lafayette are successful.

Galeries Lafayette Creative Analysis: 

Galeries Lafayette placed a Image ad in 2020-06-19-2020-06-19, and got 7 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Galeries Lafayette Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Algeria  N/A  N/A
Language  French  French  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Galeries Lafayette has the best conversion in Algeria, and can advertise more in Algeria in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Galeries Lafayette Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-19-2020-06-19  2020-06-15-2020-06-18  2020-06-16-2020-06-18
During  1 days  4 days 3 days 
Like  7  125  34
Share  0  12  2
Comment  0  3  0

Advertising effectiveness is a direct manifestation of advertising. Galeries Lafayette ‘s Top 1 ad received 7 likes, 0 shares, 0 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Galeries Lafayette, helping Galeries Lafayette to grasp the ad data more clearly.