Top Ads on Gaana

Gaana Background Introduction:

India's Favorite Music App, listen free to millions of songs on the Gaana App & gaana.com. Jo bhi situation, to make it awesome, bas #BajnaChahiyeGaana!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Gaana has been advertising and marketing on Facebook for many years. And Gaana has placed 170 of ads on the Facebook platform in the last month. In the past few years,Gaana has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Gaana on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Gaana. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Gaana.

BigSpy

1.Gaana Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Gaana  Gaana  Gaana
Page Categories  App Page  App Page  App Page
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Gaana Marketing Objectives Analysis: 

Gaana has been operating in App Page for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Gaana best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Gaana Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Piyawa Se Pahile 2  For You (Fifty Shades Freed) For You (Fifty Shades Freed) 
Ad Copy Text  टॉप १०० भोजपुरी गाने डाउनलोड करने के ल...  Enjoy Your Favourite Songs for Free on Gaana. India's Leading Music App. Listen Now!  Enjoy Your Favourite Songs for Free on Gaana. India's Leading Music App. Listen Now!
Link Description  N/A  N/A  N/A
Website Link  play.google.com  gaana.com  gaana.com
CTA  LISTEN_NOW  LISTEN_NOW  LISTEN_NOW
Text Word Count 208  85  85
Like 26  1  27

Gaana Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Gaana Top 1 ads got 26 likes. Gaana uses a sentence with the finishing touch title: “Piyawa Se Pahile 2”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Gaana shared 208 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LISTEN_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Gaana should continue to optimize the ad content.

3.Gaana Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2020-04-30-2020-06-20  2019-11-07-2020-06-20  2019-11-07-2020-06-20
Landing Page Link  http://play.google.com/store/apps/details?id=com.gaana  http://gaana.com/song/chiku-buku-raile   http://gaana.com/song/psycho-268

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Gaana are successful.

Gaana Creative Analysis: 

Gaana placed a Carousel ad in 2020-04-30-2020-06-20, and got 26 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Gaana Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  India  N/A  India
Language  Filipino  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Gaana has the best conversion in India, and can advertise more in India in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Gaana Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-30-2020-06-20  2019-11-07-2020-06-20  2019-11-07-2020-06-20
During  52 days  227 days 227 days 
Like  26  1  27
Share  166  267  2391
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Gaana ‘s Top 1 ad received 26 likes, 166 shares, 0 comments in just 52 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Gaana, helping Gaana to grasp the ad data more clearly.