Top Ads on GUMAC

GUMAC Background Introduction:

GUMAC là thương hiệu thời trang thiết kế. Mẫu mã đa dạng và sang trọng. Rất thích hợp cho các chị em công sở.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

GUMAC has been advertising and marketing on Facebook for many years. And GUMAC has placed 90 of ads on the Facebook platform in the last month. In the past few years,GUMAC has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for GUMAC on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for GUMAC. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from GUMAC.

BigSpy

1.GUMAC Top 3 Ads Basic Understanding

   top1  top2  top3
Name  GUMAC  GUMAC  GUMAC
Page Categories  Design & Fashion  Design & Fashion  Design & Fashion
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

GUMAC Marketing Objectives Analysis: 

GUMAC has been operating in Design & Fashion for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. GUMAC best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.GUMAC Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  รูปภาพจากโพสต์ของ GUMAC  Foto postingan GUMAC Gumac lần đầu ra mắt BST thời trang thân thiện với môi trường 
Ad Copy Text  -  ĐẠI TIỆC THÁNG 6ÁO THUN MÙA HÈ CHỈ #79K #Sale quá đã, shopping thả ga thôi các ch...  TIN NÓNG HỔI - Đừng Bỏ lỡ (Cảm ơn báo Zing đã kịp thời đưa tin) Hãng thời ...
Link Description  N/A  N/A  Ngày 15/6, thương hiệu thời trang Gumac sẽ ra mắt BST “The regeneration” với những thiết kế sử dụng chất liệu có nguồn gốc bền vững, thân thiện với môi trường.
Website Link  www.facebook.com  www.facebook.com  zingnews.vn
CTA    NO_BUTTON  
Text Word Count 1053  1415  1016
Like 5005  872  23241

GUMAC Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. GUMAC Top 1 ads got 5005 likes. GUMAC uses a sentence with the finishing touch title: “รูปภาพจากโพสต์ของ GUMAC”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. GUMAC shared 1053 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. GUMAC should continue to optimize the ad content.

3.GUMAC Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-16-2020-06-20  2020-06-16-2020-06-17  2020-06-09-2020-06-16
Landing Page Link  https://www.facebook.com/gumacfashion/?refid=28&_ft_=adid.6182537213698:qid.6839945844075618690:mf_story_key.-3984564582306799465:is_sponsored.1:ei.AI@AQIPze4z_Zih3qDgjKL_UX4KeoOc2W-efbkni5XoODRya85vUXolkbKb158R2guKzza7xs0xtZMI4XQoZ5PTPx_J:top_level_post_id.1699225656893880:content_owner_id_new.285588634924263:page_id.285588634924263:src.22:photo_attachments_list.%5B1699224840227295,1700215136794932,1700215526794893,1700214746794971%5D:photo_id.1699224840227295:story_location.5:story_attachment_style.album:view_time.1592548637:filter.h_nor:tds_flgs.3:actrs.285588634924263:page_insights.%7B%22285588634924263%22:%7B%22page_id%22:285588634924263,%22page_id_type%22:%22page%22,%22actor_id%22:285588634924263,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1592395200,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B1699225656893880%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:285588634924263,%22page_id%22:285588634924263,%22post_id%22:1699225656893880,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R  https://www.facebook.com/gumacfashion/?refid=28&_ft_=adid.23845106523300224:qid.6839570327444182607:mf_story_key.5357942404847690267:is_sponsored.1:ei.AI@AQLphgMb0TZZYmVNzvLiSEz4PsNYa3tBwo45S6lCmCseyUD0EPoHHpXSWEzJR186uxLrf_epOwsQxco0q2jYX5Ij:top_level_post_id.1700383570111422:content_owner_id_new.285588634924263:page_id.285588634924263:src.22:photo_attachments_list.%5B1700377863445326,1700378833445229,1700378410111938,1700378713445241%5D:photo_id.1700377863445326:story_location.5:story_attachment_style.album:view_time.1592460776:filter.h_nor:tds_flgs.3:actrs.285588634924263:page_insights.%7B%22285588634924263%22:%7B%22page_id%22:285588634924263,%22page_id_type%22:%22page%22,%22actor_id%22:285588634924263,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1592380020,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B1700383570111422%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:285588634924263,%22page_id%22:285588634924263,%22post_id%22:1700383570111422,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R   https://zingnews.vn/gumac-lan-dau-ra-mat-bst-thoi-trang-than-thien-voi-moi-truong-post1094077.html

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by GUMAC are successful.

GUMAC Creative Analysis: 

GUMAC placed a Image ad in 2020-06-16-2020-06-20, and got 5005 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.GUMAC Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Vietnam  Vietnam
Language  Thai  Filipino  Vietnamese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

GUMAC has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.GUMAC Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-16-2020-06-20  2020-06-16-2020-06-17  2020-06-09-2020-06-16
During  5 days  2 days 8 days 
Like  5005  872  23241
Share  212  9  70
Comment  754  68  151

Advertising effectiveness is a direct manifestation of advertising. GUMAC ‘s Top 1 ad received 5005 likes, 212 shares, 754 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for GUMAC, helping GUMAC to grasp the ad data more clearly.