Top Ads on GSK
GSK Background Introduction:
We have 3 global businesses that research, develop and manufacture innovative pharmaceutical medicines, vaccines and consumer healthcare products.
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
GSK has been advertising and marketing on Facebook for many years. And GSK has placed 246 of ads on the Facebook platform in the last month. In the past few years,GSK has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for GSK on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for GSK. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from GSK.
1.GSK Top 3 Ads Basic Understanding
|Page Categories||Medical Company||Medical Company||Other|
GSK Marketing Objectives Analysis:
GSK has been operating in Medical Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. GSK best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.GSK Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||#მოძრაობისსიამოვნება||Sirf Ek Hee Kyon?||#JuntosContraMeningite | Jessyca|
|Ad Copy Text||-||Protect yourself & your baby from Tetanus, Diphtheria & Pertussis all at once! Ask your gynaecologis...||Esses podem ser os sintomas da doença meningocócica.¹ No início pode parecer como uma gripe, e p...|
|Text Word Count||155||123||129|
GSK Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. GSK Top 1 ads got 723 likes. GSK uses a sentence with the finishing touch title: “#მოძრაობისსიამოვნება”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. GSK shared 155 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. GSK should continue to optimize the ad content.
3.GSK Top 3 Ads Creative Selection
|Landing Page Link||https://www.aversi.ge/ka/aversi/act/drugDet/?MatID=69038&utm_medium=social&utm_source=FBIG&utm_campaign=MB~1478_PR~VOLT_CN~???_OB~AWA_PK~CPM_YQ~20Q2_CA~eComNoneCom_MK~GE_CP~987_SB~NA_FF5~NA_CU~DTC%09%09&utm_content=CH~SOCIAL_PB~FBIG_DA~NONE_IT~SOC_FM~SVPOST_DT~CROSS_PD~???_TG~_TS~NA_SZ~_AS~DCM_RT~CPM_VV~VRFCTNONLYIAS_AD~SSCLICK_DP~???_DS~???_FF~Voltaren%09%09%09&utm_id=5ed3c5d481f7522f9013df19||https://www.gskprotect.in/3in1vaccination/index.html?utm_source=3_in_1_protection-vaccination_RandF_FocusMarkets_Hinglish&utm_medium=Video_2_10S_June_July&https://www.gskprotect.in/3in1vaccination/index.html?utm_source=3_in_1_protection-vaccination_RandF_FocusMarkets_Hinglish&fbclid=IwAR2W_8cS6PQBQWKdiZxi-BS6l-61gAVpPRyCjj4xy0y_-YIZHjkkXMq18gQ||https://www.gsk.casadevacinasgsk.com.br/meningite/?utm_source=fb&utm_medium=Facebook_Mobile_Feed&utm_campaign=GSK+MENINGO+-+VIDEOS+2020&utm_content=MENINGO_JESSYCA+DORES+DE+CABE%2525C3%252587A_ABRIL_FACE_VIDEO|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by GSK are successful.
GSK Creative Analysis:
GSK placed a Video ad in 2020-05-31-2020-06-18, and got 723 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.GSK Top 3 Ads Audience Analysis:
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
GSK has the best conversion in Georgia, and can advertise more in Georgia in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.GSK Top 3 Ads Performance Display
|During||19 days||14 days||47 days|
Advertising effectiveness is a direct manifestation of advertising. GSK ‘s Top 1 ad received 723 likes, 155 shares, 27 comments in just 19 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for GSK, helping GSK to grasp the ad data more clearly.