Top Ads on GROHE
GROHE Background Introduction:
GROHE is the world’s leading brand of sanitary fittings and is dedicated to providing innovative water products. We are committed to create exceptional experiences and to deliver “Pure Freude an Wasser”.
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
GROHE has been advertising and marketing on Facebook for many years. And GROHE has placed 198 of ads on the Facebook platform in the last month. In the past few years,GROHE has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for GROHE on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for GROHE. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from GROHE.
1.GROHE Top 3 Ads Basic Understanding
|Page Categories||Building Materials||Building Materials||Building Materials|
GROHE Marketing Objectives Analysis:
GROHE has been operating in Building Materials for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. GROHE best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.GROHE Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Copy Text||Do you want to know how you can help protect the oceans when you do your laundry? Many clothes are ...||Spojte očistu s relaxací. Dokonalý požitek ze sprchování máte díky sprchovým systémům GRO...||GROHE’s designs are iconic! They have been nominated by the Design Collective 2020 People’s Choi...|
|Link Description||Do you want to know how you can help protect the oceans when you do your laundry? Many clothes are made of synthetic fibers and every time we wash them, microfibers are released into our waterways. Eventually they find their way into the oceans as the wastewater treatment plants cannot filter them. Our partner @pacific.garbage.screening (PGS) shares a simply trick to prevent this: use wash bags. Not only do the bags prevent fibers from getting into the wastewaster, they also protect your laundry, which reduces fiber breakage. #GROHE #sustainability #water||N/A||N/A|
|Text Word Count||567||112||431|
GROHE Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. GROHE Top 1 ads got 773 likes. GROHE uses a sentence with the finishing touch title: “GROHE”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. GROHE shared 567 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. GROHE should continue to optimize the ad content.
3.GROHE Top 3 Ads Creative Selection
|Landing Page Link||https://www.facebook.com/132943393571205/posts/1359105597621639/||https://www.grohe.cz/cs_cz/bathroom/showers-and-thermostats/?utm_source=facebook&utm_medium=cpc&utm_campaign=%5BDIS%5D-Sprchy&utm_content=LaL-wca&fbclid=IwAR0DW3HAu0yd5Lols3Zl-ukyxSwjlqN8d3YFImTUXnEm8mqucTdHl3eNfzs||https://www.lovethatdesign.com/brand/grohe/product/smart-control/|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by GROHE are successful.
GROHE Creative Analysis:
GROHE placed a Image ad in 2020-06-14-2020-06-21, and got 773 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.GROHE Top 3 Ads Audience Analysis:
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
GROHE has the best conversion in Egypt, and can advertise more in Egypt in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.GROHE Top 3 Ads Performance Display
|During||8 days||74 days||3 days|
Advertising effectiveness is a direct manifestation of advertising. GROHE ‘s Top 1 ad received 773 likes, 6 shares, 10 comments in just 8 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for GROHE, helping GROHE to grasp the ad data more clearly.