Top Ads on GREEN CHEF

GREEN CHEF Background Introduction:

Здоровая еда в формате "take away" на основе натуральных растительных ингредиентов.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

GREEN CHEF has been advertising and marketing on Facebook for many years. And GREEN CHEF has placed 102 of ads on the Facebook platform in the last month. In the past few years,GREEN CHEF has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for GREEN CHEF on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for GREEN CHEF. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from GREEN CHEF.

BigSpy

1.GREEN CHEF Top 3 Ads Basic Understanding

   top1  top2  top3
Name  GREEN CHEF  GREEN CHEF  GREEN CHEF
Page Categories  Food & Beverage Company  Food & Beverage Company  Health & Wellness Website
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

GREEN CHEF Marketing Objectives Analysis: 

GREEN CHEF has been operating in Food & Beverage Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. GREEN CHEF best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.GREEN CHEF Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Get $60 Off + Free Shipping!  Get $60 Off + Free Shipping Get $60 Off + Free Shipping 
Ad Copy Text  Green Chef is the only Keto meal kit out there - with 5 low-carb, high-fat, and gluten-free weekly r...  Skip the grocery store with Green Chef, and the only line you’ll be in is if you’re in line for ...  -
Link Description  All you need to live Keto  This Week Only!  This Week Only!
Website Link  greenchef.com  greenchef.com  greenchef.com
CTA  GET_OFFER  GET_OFFER  GET_OFFER
Text Word Count 138  298  200
Like 234  75  68

GREEN CHEF Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. GREEN CHEF Top 1 ads got 234 likes. GREEN CHEF uses a sentence with the finishing touch title: “Get $60 Off + Free Shipping!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. GREEN CHEF shared 138 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is GET_OFFER.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. GREEN CHEF should continue to optimize the ad content.

3.GREEN CHEF Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-03-2020-06-17  2020-05-04-2020-06-17  2020-05-28-2020-06-16
Landing Page Link  https://greenchef.com/sign-up/plan?tv=su4&ct=FBGCCPrEvBrFe30x20x10FS  https://greenchef.com/sign-up/plan?tv=su4&ct=FBGCCPrEvBrFe30x20x10FS   https://www.greenchef.com/sign-up/plan?tv=su4&ct=FBGCIPrEvLoFe30x20x10FS&utm_source=facebook&utm_medium=cpm&utm_campaign=pros~GC_Prospecting_Evergreen+AA&utm_content=5ed021d14a3ae915ad05695a&utm_id=fb~23845134558740149~23845134558900149~23845134561960149&fbclid=IwAR1C-J6yZY_QIGKlt_RoNmymr3zb8lS2XuV29vjEjppj_camKnqoJSQgtaE

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by GREEN CHEF are successful.

GREEN CHEF Creative Analysis: 

GREEN CHEF placed a Image ad in 2020-06-03-2020-06-17, and got 234 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.GREEN CHEF Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  United States,Tunisia  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

GREEN CHEF has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.GREEN CHEF Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-03-2020-06-17  2020-05-04-2020-06-17  2020-05-28-2020-06-16
During  15 days  45 days 20 days 
Like  234  75  68
Share  36  6  1
Comment  35  6  5

Advertising effectiveness is a direct manifestation of advertising. GREEN CHEF ‘s Top 1 ad received 234 likes, 36 shares, 35 comments in just 15 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for GREEN CHEF, helping GREEN CHEF to grasp the ad data more clearly.