Top Ads on GRE General Test

GRE General Test Background Introduction:

The official ETS page for the GRE® General Test is a community where future grad and biz school students share tips and test-taking experiences.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

GRE General Test has been advertising and marketing on Facebook for many years. And GRE General Test has placed 50 of ads on the Facebook platform in the last month. In the past few years,GRE General Test has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for GRE General Test on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for GRE General Test. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from GRE General Test.

BigSpy

1.GRE General Test Top 3 Ads Basic Understanding

   top1  top2  top3
Name  GRE General Test  GRE General Test  GRE General Test
Page Categories  Nonprofit Organization  Nonprofit Organization  Nonprofit Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

GRE General Test Marketing Objectives Analysis: 

GRE General Test has been operating in Nonprofit Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. GRE General Test best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.GRE General Test Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  GRE® General Test at Home  GRE® General Test at Home Don’t wait. Limited availability. 
Ad Copy Text  The GRE® Program is here to support you with a convenient and flexible testing option from your hom...  The GRE® Program is here to support you with a convenient and flexible testing option from your hom...  You can now take the same GRE® General Test offered in test centers online in the comfort and safet...
Link Description  See if you’re eligible.  See if you’re eligible.  Registration now open.
Website Link  www.ets.org  www.ets.org  www.ets.org
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 128  128  182
Like 16767  2712  11

GRE General Test Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. GRE General Test Top 1 ads got 16767 likes. GRE General Test uses a sentence with the finishing touch title: “GRE® General Test at Home”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. GRE General Test shared 128 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. GRE General Test should continue to optimize the ad content.

3.GRE General Test Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-04-03-2020-06-20  2020-04-03-2020-06-20  2020-05-03-2020-05-28
Landing Page Link  https://www.ets.org/s/cv/gre/at-home/?utm_campaign=USA&utm_medium=Social&utm_source=Facebook&utm_content=ATHOME  https://www.ets.org/s/cv/gre/at-home/?utm_campaign=Tier2&utm_medium=Social&utm_source=Facebook&utm_content=ATHOME   https://www.ets.org/s/cv/gre/at-home/?utm_campaign=AthomeGRE20&utm_medium=Social-USA&utm_source=Facebook&utm_content=ATHOME_LAW_Video_V1

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by GRE General Test are successful.

GRE General Test Creative Analysis: 

GRE General Test placed a Video ad in 2020-04-03-2020-06-20, and got 16767 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.GRE General Test Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States,India,Nepal...  Colombia,Nepal,Bangladesh...  United States
Language  French  French  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

GRE General Test has the best conversion in United States,India,Nepal..., and can advertise more in United States,India,Nepal... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.GRE General Test Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-03-2020-06-20  2020-04-03-2020-06-20  2020-05-03-2020-05-28
During  79 days  79 days 26 days 
Like  16767  2712  11
Share  15  21  2
Comment  177  78  0

Advertising effectiveness is a direct manifestation of advertising. GRE General Test ‘s Top 1 ad received 16767 likes, 15 shares, 177 comments in just 79 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for GRE General Test, helping GRE General Test to grasp the ad data more clearly.