Top Ads on GRDF

GRDF Background Introduction:

Bienvenue sur la page officielle de GRDF, distributeur indépendant de gaz naturel.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

GRDF has been advertising and marketing on Facebook for many years. And GRDF has placed 34 of ads on the Facebook platform in the last month. In the past few years,GRDF has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for GRDF on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for GRDF. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from GRDF.

BigSpy

1.GRDF Top 3 Ads Basic Understanding

   top1  top2  top3
Name  GRDF  GRDF  GRDF
Page Categories  Public Utility Company  Public Utility Company  Public Utility Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

GRDF Marketing Objectives Analysis: 

GRDF has been operating in Public Utility Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. GRDF best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.GRDF Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  GRDF vous informe.  GRDF Est Un projet de rénovation ? 
Ad Copy Text  Préparer votre emménagement dans un logement raccordé au gaz : les étapes-clés  Quand il sait que son chauffage est au gaz Rejoignez notre page GRDF Est !  Venez rencontrer GRDF et ses partenaires lors de la Quinzaine du Gaz, du 14 au 29 mars !
Link Description  Découvrez toutes les étapes pour emménager en toute sérénité dans votre futur logement raccordé au gaz : ce qu'il faut faire avant, pendant et après l'emménagement.  N/A  La QUINZAINE du GAZ
Website Link  projet-gaz.grdf.fr  www.facebook.com  projet-gaz.grdf.fr
CTA  LEARN_MORE  LIKE_PAGE  LEARN_MORE
Text Word Count 83  77  88
Like 5  2760  3

GRDF Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. GRDF Top 1 ads got 5 likes. GRDF uses a sentence with the finishing touch title: “GRDF vous informe.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. GRDF shared 83 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. GRDF should continue to optimize the ad content.

3.GRDF Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2020-05-12-2020-06-04  2020-02-27-2020-03-04  2020-02-29-2020-02-29
Landing Page Link  https://projet-gaz.grdf.fr/blog/installation-gaz-pratique/emmenager-logement-gaz?utm_source=facebook&utm_medium=banniere&utm_campaign=D0FR-20-FRO-036-022  https://www.facebook.com/GRDFEst/   https://projet-gaz.grdf.fr/quinzaine-du-gaz?utm_source=facebook&utm_medium=banniere&utm_campaign=D0CA-20-QUI-041-022&fbclid=IwAR1wIYwrMIShGSP8kv-ys7_NdIg23XP_iJGojg0OdR-xDMcptuyDo2-tlm4

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by GRDF are successful.

GRDF Creative Analysis: 

GRDF placed a Image ad in 2020-05-12-2020-06-04, and got 5 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.GRDF Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  France  N/A  N/A
Language  French  Portuguese  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

GRDF has the best conversion in France, and can advertise more in France in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.GRDF Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-12-2020-06-04  2020-02-27-2020-03-04  2020-02-29-2020-02-29
During  24 days  7 days 1 days 
Like  5  2760  3
Share  0  1448  0
Comment  2  234  0

Advertising effectiveness is a direct manifestation of advertising. GRDF ‘s Top 1 ad received 5 likes, 0 shares, 2 comments in just 24 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for GRDF, helping GRDF to grasp the ad data more clearly.